Performance Marketer

Performance Marketer Cambridge Air Solutions (CAS) is seeking an experienced Performance Marketer with a passion for driving measurable business outcomes through digital marketing. Your mission is to build and execute integrated digital strategies that drive targeted traffic, generate qualified leads, and support revenue growth. Report To Reporting to our Director of Marketing, this role is responsible for owning and scaling Cambridge’s paid media, SEO, and digital performance initiatives. Responsibilities Lead digital strategy & execution: develop and implement integrated digital marketing strategies aligned with business objectives and revenue growth. Identify and capitalize on opportunities across paid, organic, AI, and emerging channels. Continuously optimize conversion funnels and improve website user experience in partnership with the web team. Ensure best practices in tracking and tagging to enable smarter decisions and stronger outcomes. Drive digital advertising: lead the strategy, execution, and ongoing optimization of paid search and paid social campaigns (Google Ads, Microsoft Ads, LinkedIn, Facebook, and other platforms) to drive high-quality, conversion-ready leads. Manage budget allocation, bidding strategies, and audience targeting to maximize ROI. Continuously test creative, messaging, landing pages, and audience targeting to improve performance and drive engagement. Partner with internal teams to scale and enhance overall performance marketing efforts. Own SEO & organic growth initiatives: develop and execute on‑page and technical SEO strategies to increase visibility and drive high‑intent traffic. Conduct keyword research aligned with customer needs and industry trends. Collaborate with content and product marketing teams to strengthen organic performance and search rankings and continuously refine strategies to improve outcomes. Leverage analytics & performance insights: establish KPIs and performance dashboards to measure campaign success. Analyze data across channels to uncover insights and provide actionable recommendations. Continuously evaluate and implement new tools, platforms, and processes to enhance efficiency and results. Translate data and analytics into clear, compelling reporting for marketing leadership – measuring ROI, informing strategy, and driving ongoing optimization and performance improvement. Requirements Marketing experience: 4‑7 years of progressive experience in performance marketing, growth marketing, and/or digital marketing, with a proven ability to drive measurable ROI through campaign execution and optimization. (Ideal candidates offer experience or familiarity with manufacturing, warehousing, or industrial distribution environments.) Expertise: deep knowledge of paid media, SEO best practices, and technical optimization and experience owning campaigns end‑to‑end and continuously improving performance. Analytical mindset: analytical, curious, result‑oriented. Test, learn, and iterate using data to guide decisions and uncover new opportunities for growth by translating insights into actionable strategies. Comfortable managing budgets, forecasting performance, and reporting. Technology skills: proficient in the full spectrum of performance marketing tools, and have experience with Google Analytics (GA4), Google Tag Manager, CRM systems (Hubspot, Microsoft Dynamics) and advertising platforms. Education: 4‑year degree in marketing, advertising, business, or related area or relevant professional experience. Benefits & Culture Drive revenue & growth: directly influence revenue and business performance. Your work will have clear visibility and measurable impact as you help scale a family‑owned business. Core values: culture of unconditional love and high expectations. Committed to personal, professional, and spiritual development; teamwork; learning and growth. Competitive compensation package: base salary, quarterly profit‑sharing plan tied to company goals and profitability. Comprehensive benefits: medical, dental, vision, life, disability insurance; PTO; generous paid holidays; profit‑based bonus; employee assistance program; matching 401(k) plan. Location & Travel This position is based at our headquarters in Chesterfield, Missouri, with a hybrid option of 2 regular remote days per week. Travel will be limited (0‑10%) and will include opportunities for professional development. Equal Opportunity Employer Cambridge Air Solutions is an Equal Opportunity Employer. We welcome differences in form of gender, race, ethnicity, disability, geography, socioeconomic status, age, politics, religion, philosophy, sexual orientation, gender identity or expression and veteran status. All applicants who share this goal are encouraged to apply and we look forward to hearing from you! #J-18808-Ljbffr Cambridge-Air-Solutions