VP of Operations
Sonrava Health
Overview
The Vice President of Operations serves as the senior market leader and Regional P&L owner for 75–120 clinics, operating with a true General Manager mindset and full accountability for both patient experience and financial performance. This role owns market outcomes end-to-end—setting strategy, translating enterprise priorities into focused execution, and delivering consistently improving results across all locations.
As the senior‑most operator in the market, the VP of Operations drives performance by aligning patient experience, clinical excellence, operational efficiency, and financial results. Decisions are made through a dual lens of patient‑first care and long‑term value creation, ensuring sustainable growth, strong unit economics, and a consistently differentiated patient journey.
This leader develops, coaches, and holds accountable a high‑performing team of Directors of Operations, establishing a culture of patient‑centric ownership and execution. They set clear priorities, drive disciplined follow‑through, and ensure consistency and speed across clinics—bringing operational rigor and focus at scale.
The VP of Operations is ultimately accountable for the performance of the region—owning results without exception, proactively removing barriers, and continuously optimizing the business to elevate patient outcomes and financial performance.
Responsibilities
Patient Experience & Market Leadership
- Own and elevate the end‑to‑end patient experience across the region, embedding a patient‑first lens into all operational decisions and market priorities.
- Drive measurable improvements in patient satisfaction, reviews, retention, and referrals through disciplined execution and service innovation.
- Ensure every touchpoint—from access and scheduling to treatment completion and follow‑up—reflects convenience, empathy, and clinical confidence.
Regional Operations Leadership
- Lead, coach, and hold accountable a team of 5–6 Directors of Operations to deliver consistent, high‑quality execution across 75–120 clinics.
- Establish clear priorities, performance expectations, and operating cadence to ensure alignment, speed, and accountability at scale.
- Serve as the senior operator for the market, setting the tone for performance, urgency, and ownership.
Operational Strategy & Execution
- Design and implement scalable systems, workflows, and standards that improve efficiency, consistency, and patient experience across all locations.
- Translate strategy into clear execution plans, ensuring initiatives are implemented with rigor and sustained over time.
- Identify and remove operational barriers that limit growth, access, or quality of care.
Financial Performance & Value Creation
- Own full regional P&L, driving revenue growth, margin expansion, and strong unit‑level economics.
- Optimize labor, productivity, and cost structures while maintaining high standards of patient care and experience.
- Partner closely with revenue cycle and finance teams to improve collections, throughput, and overall financial performance.
- Evaluate growth opportunities through the lens of operational readiness, patient access, and long‑term value creation.
Talent & Culture
- Build, develop, and retain a high‑performing operations team grounded in accountability, patient‑centricity, and continuous improvement.
- Create a culture of ownership and performance where leaders are empowered and expected to deliver results.
- Strengthen leadership bench through active coaching, succession planning, and talent development.
Compliance, Quality & Risk
- Ensure all clinics operate in full compliance with regulatory requirements and company standards.
- Maintain rigorous focus on patient safety, clinical quality, and risk mitigation across the market.
Performance & Continuous Improvement
- Establish and rigorously manage key performance indicators across patient experience, operational execution, and financial outcomes.
- Use data, field insights, and patient feedback to drive continuous, measurable improvement across the region.
- Inspect performance consistently and take swift action to address gaps and accelerate results.
Qualifications
- Bachelor’s degree in Business, Healthcare Administration, or related field; MBA, MHA, or similar advanced degree preferred.
- 10+ years of progressive leadership experience in healthcare operations with at least two years of multi‑site P&L ownership; dental/DSO experience strongly preferred.
- Proven track record of improving the patient experience, operational efficiency, driving growth strategies, and enhancing profitability.
- Experience working cross‑functionally within matrixed organizations, ideally supporting both field and corporate leadership.
- Willingness and ability to travel >50% of the time visiting clinics and offices.
- Excellent executive communication and presentation skills.
- Strong analytical thinking and ability to translate strategy into action.
- Comfortable leading through influence, with or without direct authority.
- Highly adaptable, with the ability to manage multiple priorities in a fast‑paced environment.
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