Marketing Communications Coordinator

Job Summary The Marketing Communications Coordinator supports the development and execution of integrated communications that strengthen audience engagement, support organizational priorities and advance the Aquarium’s mission. This role serves as a communications partner to key functional areas while leading day-to-day management of the Aquarium’s social media channels. The ideal candidate is highly organized, collaborative and detail-oriented, with strong writing, project management and analytical skills. Success in this role requires the ability to manage multiple projects simultaneously, coordinate and produce cross-functional communications and use performance insights to refine strategy and improve engagement. Essential Functions Project Management & Communications Manage communication workflows, timelines and deliverables for campaigns, initiatives, events and projects within key functional areas Collaborate with internal stakeholders to support integrated communications aligned with departmental and organizational goals Serve as a communications liaison for designated departments by attending planning meetings, coordinating deliverables and supporting upcoming efforts Serve as primary editor for designated communications projects, ensuring content accuracy, consistency and timely approvals Social Media & Audience Engagement Co-lead day-to-day management of the Aquarium’s social media channels, including content planning, copywriting, scheduling, publishing, community engagement, platform maintenance and optimization Develop and execute platform-specific social media content that supports audience engagement, brand awareness, revenue generation and organizational priorities Monitor social media performance, audience behavior, platform developments and emerging trends to identify opportunities for growth and improve engagement and effectiveness Maintain an active understanding of evolving social media best practices, platform features and content trends, applying relevant opportunities to keep the Aquarium’s social presence timely, engaging and audience-focused Support real-time social media coverage and content capture for Aquarium programs, events, animal stories and other organizational priorities as needed Content Development & Storytelling Research, write, produce and distribute content that supports the Aquarium’s mission, programs, exhibits and revenue generation across multiple communication channels Develop storytelling content that strengthens audience engagement and brand awareness Identify emerging trends, audience opportunities and communication strategies to support organizational goals Support photography and video content creation as needed to support key functional areas Analytics, Reporting & Optimization Track and analyze campaign performance in key functional areas across email, website and social media channels using analytics and reporting tools Develop reports with actionable insights and recommendations to improve communication strategies and audience engagement Conduct testing and assessments to evaluate audience response and identify opportunities for optimization and growth Cross-Functional Support & Outreach Attend Aquarium outreach activities and events that support strategic initiatives and audience engagement Represent the Marketing team at select evening and special events Build and maintain positive working relationships with internal stakeholders, community partners and more Knowledge, Skills And Abilities Experience managing organizational social media platforms, including content publishing, audience engagement and platform optimization. Excellent written, verbal, and interpersonal communication skills Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines Ability to build and maintain effective relationships with internal teams and external partners #J-18808-Ljbffr GainRep