Social Media Manager

Job Title: Social Media Manager

Job Level: Mid-Level

Job Type: Full-Time, Exempt

Job Location: Cotopaxi HQ: Salt Lake City, Utah (Remote Work - Must be located in SLC area.)

Job Compensation: $90-100k plus annual bonus potential

About Cotopaxi:
We make adventure travel gear to empower people to see the world and make it better. As a Certified B Corporation, our Gear for Good Ⓡ promise drives everything we do - from ethical and sustainable sourcing to products built to last and create lasting change. Through the Cotopaxi Foundation, we dedicate 1% of our revenue to nonprofits that fight poverty and support communities in need. So far, we’ve helped more than 4.25 million people experiencing extreme poverty - and we’re just getting started.

Our team is full of passionate, curious, and mission-driven people who love adventure and believe business can be a force for good. Whether you’re working from a retail shop, our Salt Lake City HQ, your home, or your van in the woods, you’ll find connection, collaboration, and a shared drive to make a difference.

Job Overview (What This Role Is All About):

Cotopaxi strives to help people see the world and make it better. With culture as a bridge in our brand belief, the Social Media Manager will bring Cotopaxi into culture, and culture into Cotopaxi through compelling, relevant and distinctly Cotopaxi storytelling.

This role will own the strategy, creative development and day-to-day execution of Cotopaxi’s organic social presence. From shaping the content calendar to creating social-first content and capturing real-time moments at shoots, events and activations, this role will bring our brand, products, impact and community to life across platforms.

Our ideal candidate is a social-native storyteller who is curious, culturally tuned-in and naturally plugged into what’s happening online. They have strong creative instincts, understand what makes content resonate, and are equally comfortable developing a strategy, creating content and jumping on an unexpected opportunity. They’re collaborative, adaptable and energized by the fast-moving nature of social, and excited to help Cotopaxi show up in ways that feel authentic, relevant and unmistakably us.

Job Responsibilities (How You’ll Make An Impact):

Social Strategy + Channel Ownership

• Develop and execute Cotopaxi’s organic social strategy across Instagram, TikTok, Facebook, LinkedIn and YouTube, aligned with brand priorities, campaigns, product launches and impact initiatives.
• Own the social content calendar and platform-specific approach, balancing planned storytelling with community, cultural and reactive opportunities.
• Stay ahead of emerging platforms, formats, trends and audience behaviors to identify opportunities for Cotopaxi to test and evolve.
• Partner with Brand Creative and Integrated Marketing to translate broader campaigns and brand priorities into compelling, social-first storytelling.
• Represent the social perspective in campaign planning, creative development and on-set production.

Social-First Content + Creative

• Concept, capture, edit and produce platform-native photo and video content that brings Cotopaxi’s brand, products, people, impact and community to life.
• Serve as the social lead at seasonal campaign and product shoots, capturing real-time, behind-the-scenes and social-first content beyond the planned shot list.
• Create and adapt campaign content for social, ensuring assets are optimized for each priority platform and the broader content calendar.
• Capture and publish content quickly using an iPhone and other lightweight production tools, balancing creative quality with the speed and spontaneity of social.
• Travel approximately 3+ times per year for destination shoots, activations, events and other key brand moments.

Culture + Community

• Maintain a strong pulse on internet culture, social trends, emerging creators, platform behaviors and relevant cultural conversations.
• Identify opportunities for Cotopaxi to participate in culture in ways that feel timely, authentic and true to the brand.
• Build an engaged community through thoughtful community management, interactive content, recurring social franchises and other participation-driven concepts.
• Identify and elevate compelling UGC and community stories across Cotopaxi’s channels.
• Partner with the Influencer team to extend creator content and develop opportunities for creator-led storytelling across organic social.

Performance + Insights

• Own organic social reporting and performance measurement using tools such as Sprout Social and native platform analytics.
• Monitor channel and content performance, analyze trends and translate insights into actionable recommendations for future content and strategy.
• Develop and execute ongoing testing across formats, creative approaches, hooks and storytelling styles to continually improve performance.
• Monitor competitor and category activity to identify emerging opportunities, trends and whitespace.
• Share social insights and learnings with cross-functional partners to inform broader brand and marketing decisions.

Collaboration + Execution

• Collaborate closely with Brand Creative, Integrated Marketing, Influencer, PR, Ecomm, Growth and Impact to ensure social is integrated into key brand and business initiatives.
• Develop clear social briefs and communicate platform needs to internal creative teams, external partners and content creators.
• Manage social-specific contractors and external creative partners as needed.

The Ideal Candidate (What You’ll Bring to the Role):

• 5+ years of experience in social media, preferably with a consumer-facing lifestyle, outdoor, apparel, travel or culturally relevant brand.
• Proven experience developing and executing organic social strategies across Instagram and TikTok, with working knowledge of additional platforms including Facebook, LinkedIn and YouTube.
• Portfolio demonstrating your ability to conceptualize, capture, produce and edit compelling, social-first content, particularly short-form video for Reels and TikTok.
• Strong understanding of internet culture, social trends, emerging creators and evolving platform behaviors, with the ability to identify timely, authentic opportunities for the Cotopaxi brand.
• Strong creative instincts and visual storytelling skills, with an eye for content that is both culturally relevant and true to brand.
• Hands-on experience creating content in real time using an iPhone and other lightweight production tools, with the ability to move quickly from idea to execution.
• Experience using social analytics and performance insights to evaluate content, inform strategy and identify opportunities to improve.
• Strong project management and communication skills, with the ability to manage multiple campaigns, deadlines and stakeholders while collaborating effectively across creative, brand, influencer, PR, ecommerce and growth teams.
• Curious, creative and entrepreneurial, with a willingness to experiment, test new ideas and learn from what works.
• Comfortable working independently and balancing planned campaign work with reactive, fast-moving opportunities.
• Passionate about sustainability, social impact, the outdoors and Cotopaxi’s mission.
• Based in Utah and able to attend regular in-person campaign and product shoots, with willingness to travel approximately 2–3 times per year for destination shoots, events, activations and other key brand moments.

Job Benefits (Your Perks):

At Cotopaxi, we care deeply about our people. Our team is at the heart of everything we do, and we’re proud to invest in their growth, well-being, and success. We prioritize fair wages, meaningful benefits, and an employee experience that supports balance, belonging, and purpose - inside and outside of work.

Here is a snapshot of the benefits we provide:

Health Benefits:

• Medical, dental and vision benefits with HSA, FSA, and DCSA options.
• Company-paid basic life insurance with the option to purchase additional coverage.
• Voluntary short-term and long-term disability coverage.
• Voluntary accident and critical illness insurance.
• Company-paid employee assistance program.

Wellness Benefits:

• Company-paid volunteer time.
• 401(k) plan with employer match.
• Unlimited responsible PTO.
• In The Wild Time: Built-in time to recharge and give back, including Summer Fridays and Impact Days spent supporting our local communities.

Uniquely Us:

• Enjoy deep product discounts with 60% off Cotopaxi gear - perfect for living out your next adventure in style.
• Gear up for the outdoors with exclusive discounts from partner outdoor and lifestyle brands.
• Grow personally and professionally through thoughtfully curated learning and development opportunities.
• Stay connected and celebrate often with regular in-person and virtual events that bring our team together, no matter where you work.
• Be part of a vibrant, values-driven culture that champions people, innovation, and adventure in everything we do.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

We’re on a mission to Do Good - for people and the planet - and we know that starts with our team. Cotopaxi is proud to be a brand that celebrates every person for who they are and what they bring to the table. No matter your background, age, race, gender, ability, or faith - you belong here.

You don’t have to come from the outdoor industry to make an impact with us. We value curiosity, compassion, and the courage to collaborate openly. So tell us your story - how your journey has shaped you and how you’d like to help Cotopaxi Do Good. We can’t wait to meet you.

Cotopaxi participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.