Director, Product Marketing

Role Description

Availity is seeking a strategic, market-savvy Director, Product Marketing to shape how our products are positioned, launched, and brought to life in the market. This is a high-impact leadership role for someone who thrives at the intersection of product, customer insight, storytelling, and growth.

• Partner closely with leaders across product management, sales, customer success, and marketing to define go-to-market strategies that drive awareness, adoption, and revenue.
• Translate market intelligence and customer needs into compelling positioning, differentiated messaging, and launch strategies.
• Influence strategy, build strong cross-functional partnerships, and turn complex ideas into clear, persuasive stories.
• Shape how data, AI, and modern marketing tools are used to accelerate results, improve decision-making, and create better customer experiences.

Qualifications

• Bachelor’s degree in marketing, business, computer science, engineering, or a related field; MBA preferred.
• 10+ years of B2B technology or healthcare technology marketing experience, with at least 5 years in marketing leadership or management roles.
• Proven success developing and executing go-to-market strategies that drive awareness, pipeline, and revenue impact.
• Strong experience in product marketing, including positioning, messaging, launches, market research, competitive intelligence, and sales enablement.
• Ability to translate complex products and market insights into clear, compelling narratives for buyers, customers, and internal stakeholders.
• Demonstrated success partnering cross-functionally with product management, sales, customer success, engineering, and demand generation teams.
• Strong analytical skills with experience using data, KPIs, and market insights to guide strategy and measure performance.
• Familiarity with AI-enabled tools, marketing technology, analytics platforms, CRM, and automation tools to improve decision-making and scale impact.
• Excellent written, verbal, and presentation skills, with the ability to influence executives and serve as a compelling storyteller.
• Experience leading teams, managing budgets, and developing talent in a fast-paced, evolving environment.

Requirements

• Proven track-record in helping an established company stand out more boldly and credibly in the market.
• Strong healthcare technology or B2B technology experience.
• Demonstrated success modernizing product marketing through AI, automation, and data.

Benefits

• Competitive salary and bonus structure.
• Generous HSA company contribution, healthcare, vision, dental benefits, and a 401k match program available from day one.
• Unlimited PTO for salaried associates + 9 paid holidays; hourly associates start at 19 days of PTO.
• Reimbursement up to $250/year for gym memberships, racing events, weight management programs, etc.
• Education reimbursement for furthering your education.
• Paid Parental Leave for both birth and adoptive parents.
• Opportunities to engage with community organizations through volunteering and fundraising.