Director, Product Marketing

Job Summary Insulet Corporation is looking for an experienced and motivated Head of Marketing to join our Diabetes team. The successful candidate will be responsible for leading the Marketing team to continue to deliver high growth and for creation and implementation of the Marketing strategy for the Insulet business. The successful candidate for this role will lead development of the long-term business plan to address the core drivers and target key stakeholders across the diabetes community HCPs, the customer/caregiver, community advocacy groups as well as collaborate with the Market Access team on the payer segment. This role will encompass a focus across the full spectrum of strategic medical device marketing to ensure successful and timely execution of core initiatives. This candidate will also be adept at working in a cross-border, global environment and will seek out new market partnerships to extend portfolio awareness. The successful candidate will ensure global alignment with internal functional partners including, Sales, Inside Sales, Market Access, Regulatory/Quality, R&D, Operations, Finance and Legal. Job Title: Director of Marketing FLSA Status: Exempt Position Overview: Insulet Corporation is looking for an experienced and motivated Head of Marketing to join our Diabetes team. The successful candidate will be responsible for leading the Marketing team to continue to deliver high growth and for creation and implementation of the Marketing strategy for the Insulet business. The successful candidate for this role will lead development of the long-term business plan to address the core drivers and target key stakeholders across the diabetes community HCPs, the customer/caregiver, community advocacy groups as well as collaborate with the Market Access team on the payer segment. This role will encompass a focus across the full spectrum of strategic medical device marketing to ensure successful and timely execution of core initiatives. This candidate will also be adept at working in a cross-border, global environment and will seek out new market partnerships to extend portfolio awareness. The successful candidate will ensure global alignment with internal functional partners including, Sales, Inside Sales, Market Access, Regulatory/Quality, R&D, Operations, Finance and Legal. The ideal candidate for this position will be highly self-motivated, a big thinker, a strong team leader who is focused on the quality and measurable results of his/her work. This individual should have demonstrated experience working as a business leader in a cross-border matrix organization with an ability to drive core strategy while simultaneously meeting provincial needs where necessary to ensure successful regional implementation. Candidates must be confident working in an entrepreneurial and fast-paced organization and be able to balance multiple project priorities to meet the demands of our agile Marketing environment. Candidates should ideally have prior medical device or pharmaceutical Marketing experience and should be confident building and presenting strategies and tactics to senior level external and internal audiences. Exceptional verbal and written communication skills are a must. Responsibilities: Develop and implement a long-and short-term marketing strategy to drive sustained product portfolio growth. Collaborate on product development strategies to ensure continued segment growth over a long-term horizon. Develop and lead the execution of integrated commercial launch and market development plans in the diabetes technology space including core strategies, tactics, financial objectives, budgets and staffing requirements. Curate a portfolio of marketing tools to support the needs of the Sales Team. Analyze market performance against KPI benchmarks and the competitive environment and develop appropriate action. Manage expenses within budget, maximizing effectiveness and efficiency. Develop and implement HCP-focused and consumer-focused strategies to ensure the optimal marketing mix and consistent messaging. Lead, motivate and develop a team of marketing professionals to support exceptional commercial tactical execution and creativity across a matrix organizational structure. Develop key internal stakeholder relationships to ensure smooth, integrated operation of major projects. Internal stakeholder groups include Regulatory/Quality, R&D, Customer Service, Legal, Market Access and Finance. Ensure an optimal Sales & Marketing working platform through consistent communication with the sales team and regular field travel. Maintain and develop KOL relationships to drive product portfolio awareness. Drive and support the customer Marketing plan with business and strategic insight followed-up by commercial execution. Perform other duties as required. Education and Experience: Minimum Requirements: Bachelor’s degree required, preferably in Business or Marketing with 8+ years of related work experience. An MBA or advanced degree preferred. Preferred Skills and Competencies: Medical Device or Pharmaceutical industry marketing experience preferred. Experience creating and implementing a consumer-focused strategy. Demonstrated experience leading a function and team within a matrix organization to operate effectively across multiple channels. Strong experience in healthcare environment. Experience developing and commercializing new products/line extensions. Diabetes experience or knowledge preferred. Experience building, leading, motivating and managing a team. Experience building and supporting career development pathways to improve the skills of the team. Strong communication skills both written and oral. Strong interpersonal skills. Ability to work effectively in a team environment and build strong working relationships. Self-starter, quick learner and highly organized. Ability to influence key decision makers and conduct briefing meetings for senior management. Confidence, enthusiasm, and the ability to create a fun and energized working environment. Physical Requirements (if applicable): Business travel as required Additional Information: Compensation & Benefits: For U.S.-based positions only, the annual base salary range for this role is $187,100.00 - $280,625.00 This position may also be eligible for incentive compensation. We offer a comprehensive benefits package, including: • Medical, dental, and vision insurance • 401(k) with company match • Paid time off (PTO) • And additional employee wellness programs Application Details: This job posting will remain open until the position is filled. To apply, please visit the Insulet Careers site and submit your application online. Actual pay depends on skills, experience, and education. Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com. We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it! At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. (Know Your Rights) Insulet Corporation is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. (Know Your Rights) Insulet employees are all focused on the same goal — to make a difference. Our relentless passion is to simplify life for people with diabetes. We excite and empower employees to bring their best selves to work through a culture that supports a healthy work and life balance. We set the bar high to meet customer needs, and our priority is to ensure our employees are equipped and supported to help us get there. We foster and celebrate curiosity, innovation, and learning. Our teams work collaboratively and are empowered to drive the best actions for our customers. Our innovation spirit and customer-centric focus position us as global pioneers — leading the way to improve health outcomes with revolutionary medical devices while breaking down barriers to access.