CRM Manager

CRM Manager

Location: New York City, Rye NY or Dallas, TX

We’re looking for a strategic, hands-on CRM Manager to oversee lead-generation and nurture initiatives for client’s sports partnerships and experiential programs.

This role will connect what happens at an activation with what happens next - ensuring consumer information is collected with purpose, organized effectively, and activated through relevant communications that encourage meaningful action. From initial registration through ongoing nurture and agent handoff, you’ll help build a connected consumer journey.

The ideal candidate combines audience strategy, campaign execution, data analysis, and project management. You should be comfortable assessing an existing database, developing a nurture plan, coordinating digital experiences, and translating campaign results into clear recommendations.

KEY RESPONSIBILITIES:

CRM Strategy & Consumer Journey Development

• Lead CRM planning across the client’s major sports partnerships and experiential programs, connecting lead capture, audience segmentation, nurture communications, and conversion opportunities.
• Assess existing lead data, including sources, available information, communication permissions, and readiness for activation.
• Develop audience and nurture recommendations based on consumer interests, behaviors, available data, and client business objectives.
• Recommend messaging, timing, communication channels, and calls to action that encourage consumers to take the next step.

Lead Capture & Data Management

• Develop strategic lead-capture plans that balance a simple consumer experience with the information needed for relevant follow-up and measurement.
• Coordinate with account teams and technology partners to develop registration websites, mobile data-capture experiences, and other digital tools supporting activations.
• Coordinate the secure transfer of consumer data from registration platforms into the client’s database or CRM environment.

Campaign Development & Execution

• Translate approved CRM strategies into actionable campaign plans, including audience selection, messaging, creative requirements, deployment schedules, and reporting needs.
• Assess available CRM and email deployment capabilities and coordinate campaign setup with client teams and platform partners.
• Support copy and imagery development, working with creative teams to produce relevant, compelling communications.

Testing, Reporting & Optimization

• Establish a practical test-and-learn approach across audiences, messaging, timing, creative, and calls to action.
• Monitor available campaign metrics and lead outcomes to understand engagement and progression toward conversion.
• Recommend improvements to communications, consumer journeys, lead capture, and handoff processes based on results.
• Create CRM program recaps with key findings, actionable insights, and future recommendations.
• Communicate performance and priorities clearly to account teams and clients, identifying measurement gaps and operational needs.

QUALIFICATIONS:

• 3 – 5 years of relevant experience in CRM, lifecycle marketing, email marketing, marketing automation, or a related field.
• Working knowledge of CRM platforms, email deployment tools, registration systems, and consumer data workflows.
• Strong analytical skills, including proficiency in Excel and the ability to turn campaign and audience data into actionable recommendations.
• Strong writing, presentation, and client communication skills.
• Familiarity with HTML email production, email builders, and campaign quality assurance.

Salary Range: $67,000-$85,000

Visit the Genesco Sports Enterprises Career Page to apply: