Marketing Specialist-Communications and Marketing

Salary: $42,279.52 min - $50,332.76 midpoint annually (Depending on qualifications) Responsible for creating, executing, and evaluating internal and external marketing campaigns across a variety of communication channels to increase public awareness of City of Mesquite’s communications initiatives and programs, in a manner that promotes a positive and consistent image of the City’s brand. Create, maintain, and promote a favorable public relations image and the mission and vision of the department through a variety of media and marketing tools.

SUPERVISION

General supervision is provided by the Director of Communications and Marketing. All behaviors comply with the Code of Conduct and Rules of Behavior outlined in Chapter 8 of the General Government Policies and Procedures Manual. Ensure all marketing materials and communications consistently align with the City of Mesquite’s branding guidelines. Adhere to assigned work schedule. May require some evening and weekend attendance for coverage of events. Research, plan, write, edit, and proofread copy for official city communication, including both internal and external communications. Write engaging and informative copy for marketing materials, newsletters, social media, website and other advertising with Associate Press style; completed products must meet City organizational standards for writing, style, and grammar. Work with stakeholders to ensure delivery of effective educational, informational, and/or instructional pieces. Create and implement marketing plan schedules on time and within budget. Assist with design development and creation of print and digital communications within production deadlines. Helps with project management and workflow of the department. Coordinates English and Spanish social channels. Management of workflow and production for mayor’s celebratory documents. Evaluate the effectiveness of campaigns and initiatives through metric analysis; provide recommendations for improvement, as appropriate. Assist staff with creating and managing outreach efforts at special events and other educational meetings, including informational booths, displays and other related materials. Assist with maintaining an up-to-date City website regarding information for departmental webpages in text and graphics. Attend classes, workshops, and meetings to stay up to date with current trends and opportunities in marketing. Represent the City in various professional organizations, and external or internal committees as assigned. Assist with budget development for marketing and outreach programs; research expenditures, writes marketing bid specifications, write purchase orders, and verify purchase receipts. Communicate effectively to diverse audiences and seek creative and up-to-date methods for reaching all potential populations affected by City programs. Exhibit initiative and creativity in execution of individual projects and building partnerships with stakeholders to support integrated public education and marketing communications efforts. Design skills and knowledge to include Adobe Creative Cloud and Canva Pro. Some video production skills are a plus. Spanish/Bilingual Speaking and Writing Skills a plus (stipend offered for written and speaking Spanish skills upon qualification).

OTHER DUTIES AND RESPONSIBILITIES

Perform other duties as assigned.

QUALIFICATIONS

Bachelor’s degree in communication, marketing, journalism, English, or related field, or Associate’s degree in communication, marketing, journalism, English or related field; and Two (2) years’ experience in communications, marketing, public outreach, or related field with extensive written and verbal communication.

LICENSES AND CERTIFICATES

Possession of a valid driver’s license.

WORK SCHEDULE

Monday through Friday 8:00 a.m. to 5:00 p.m., with occasional evenings or weekends. This position does not require a physical for employment. Applicants with disabilities meeting the job requirements and capable of performing the essential functions of the job, either on their own or with reasonable accommodations, are encouraged to apply. #J-18808-Ljbffr City of Mesquite