Marketing Technology Integration Lead (Martech)

Marketing Technology Integration Lead (Martech)

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company's success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

Summary

Be responsible for designing, implementing, and optimizing the marketing technology ecosystem that powers personalized, compliant, omnichannel experiences for consumers and providers in the beauty and medical aesthetics sector.

This role acts as the strategic and technical integrator across platforms (CMS, CRM, marketing automation, analytics) and teams (Marketing, IT, Data, Digital, Compliance), ensuring seamless content delivery, data governance, and campaign activation.

Main Responsibilities & Technical Competencies

• Own MarTech platform implementation
• Lead implementation of MarTech platforms for consumer- and provider-facing content (e.g., role-based portals and journeys)
• Own integration across CMS, mkt. automation, CRM, and analytics to enable personalization & outreach (e.g., promos, events)
• Translate mkt. requirements into scalable technical solutions while ensuring data quality, privacy, & compliance (e.g., consent mgmt.)
• Enable omni-channel content delivery
• Ensure consistent content delivery across web and owned omni-channel media (e.g., KOL, training, product info, claims)
• Oversee content workflows, personalization, and campaign enablement (e.g., events, promos/discounts, product updates)
• Drive data, measurement, and governance
• Ensure accurate data capture, tagging, and performance measurement (e.g., provider click rates)
• Establish governance for content, privacy, and regulatory compliance (e.g., consent & preference mgmt., GDPR, CPRA)
• Coordinate cross-functional execution
• Act as integrator across marketing, IT, analytics, and vendors
• Manage implementation timelines, risks, and launch readiness

Technical Competencies

• Strong understanding of MarTech ecosystems (CMS, marketing automation, CRM, analytics)
• Experience delivering omni-channel digital experiences and integrating platforms (e.g., Salesforce Marketing Cloud, Adobe)
• Ability to connect marketing strategy with technical execution
• Strong systems thinking across content, data, and customer journeys
• Clear communicator across technical, marketing, and business stakeholders

Knowledge & Experience

• (essential): Bachelor's degree in Engineering, Computer Science, Business Information Systems, or a related field.
• (essential): Overall, 10 years of experience in a related field
• (essential): 6+ years of experience in MarTech implementation, MarTech integration, or digital transformation
• (essential): Hands-on experience with CMS and marketing platforms (e.g., Adobe, Salesforce, Sitecore, or similar)
• (essential): Experience integrating MarTech platforms with enterprise data and analytics systems
• (essential): Familiarity with privacy, consent management, and regulated content environments preferred
• (essential): Proven track record of delivering E2E MarTech implementations
• (preferred): Master's degree in Engineering, Computer Science, Business Information Systems, or a related field
• (preferred): MBA
• (preferred): Overall, 10-12 years of experience in a related field (ie Commercial IT)
• (preferred): Experience in the life science industry and B2C markets

The annual base salary range for this position is $145,000 - $210,000.

This job is eligible to participate in our short-term incentives program.

At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.

We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace "The Real Us". The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve.