Content Manager

Kelly Services is currently seeking a Content Strategist for one of our top clients in Jacksonville, FL.

Kelly Outsourcing Consulting Group (KellyOCG), a managed solutions provider and business unit of Kelly Services, Inc., is currently seeking a Content Strategist for a 12-month+ engagement with one of our global clients in Jacksonville, FL.

As a KellyOCG employee you will be eligible for Medical, Dental, 401K, and a variety of other benefits to choose from.

You'll also be eligible for paid time off, including holiday, vacation, and sick/personal time.

All KellyOCG employees receive annual performance reviews.

Job Description:

We're looking for a Content Strategist to lead the planning, creation, optimization, and governance of digital content across the web experience, with a focus on non-branded eye health education and Hero campaign support. In this role, you will shape content that is clear, accurate, engaging, and user-centered while aligning to brand standards, business priorities, and regulatory requirements. You'll work across marketing, creative, digital, legal, and regional teams to deliver content that performs across the customer journey and supports modern search best practices, including SEO, AEO, and GEO.

Key Responsibilities:

• Develop and maintain an annual content calendar aligned to business priorities, audience needs, and performance insights

• Lead the content lifecycle across Hero, Help, and Hub content-from brief through creation, optimization, measurement, governance, and retirement

• Create, write, and edit digital content that is audience-centered, brand-right, and fit for a regulated healthcare environment

• Partner with designers, developers, marketers, and regional and local market teams to align on priorities, timelines, and content needs

• Champion modern content capabilities, including responsible use of AI-enabled tools, to improve and track/report quality, consistency, and operational efficiency

• Ensure content adheres to brand standards, accessibility considerations, and legal, medical, and regulatory requirements

• Monitor content performance and use data, search insights, and user behavior to inform optimization opportunities

• Optimize content for discoverability across traditional search and AI-powered answer and generative experiences

• Contribute to content strategy discussions and communications with regions and markets; lead communications to drive awareness, adoption, and scale of content opportunities

• Support content updates and approvals within the content management system (CMS) and promotional review workflow

Technical Requirements & Preferences:

• Experience working in a CMS and managing web content workflows

• Excellent writing, editing, and content strategy skills, with the ability to adapt tone and messaging for different audiences and channels

• Strong understanding of digital content best practices, including SEO, AI search, accessibility, and user-centered content design

• Experience working within regulated review and approval environments; healthcare, medical device, or pharmaceutical experience preferred

• Strong project and workflow management skills, including intake, prioritization, backlog management, and the ability to manage multiple deliverables simultaneously

• High attention to detail, sound judgment, and a continuous improvement mindset

• Comfort leading and influencing cross-functional teams and stakeholders across markets and functions

• Familiarity with tools such as JIRA, Confluence, Monday.com, analytics platforms, and AI-enabled content tools is a plus

Important information: This position is recruited by a remote Kelly office, not your local Kelly branch. Applicants must be legally permitted to work in the United States.

Why Kelly ® ?

The Managed Solutions practice within Kelly Outsourcing and Consulting Group (KellyOCG ® ) is one focus within the full array of Kelly Services® workforce solutions.

Kelly Services has transformed from the staffing industry pioneer to a leading workforce solutions provider. KellyOCG is the distinguished outsourcing and consulting segment of Kelly Services, known for applying a forward-looking approach that enables companies to make strategic workforce planning decisions that impact their business and competitive advantage.

The Managed Solutions practice area of KellyOCG is dedicated to partnering with clients to architect and implement solutions that put them in a position to meet their operational obligation to their organization and freedom to focus on their more strategic business needs.

As a Kelly Services employee, you will have access to numerous perks, including:

• Vacation and sick pay

• Paid holidays

• 401(k) plan

• Group medical, vision, dental, life, and short-term disability insurance options

• Kelly Discounts on goods and services, auto and home insurance, and tuition at Kelly partner schools

• Kelly Learning Center offers free courses and trainings

• Weekly pay

About Kelly Services ®

As a workforce advocate for over 70 years, we are proud to have a role in managing employment opportunities for more than one million workers around the globe. We employ 550,000 of these individuals directly with the remaining workers engaged through our talent supply chain network of supplier partners. Revenue in 2015 was $5.5 billion. Visit kellyservices.com and connect with us on Facebook ( , LinkedIn ( and Twitter ( .

Kelly Services is an equal opportunity employer including, but not limited to, Minorities, Females, Individuals with Disabilities, Protected Veterans, Sexual Orientation, Gender Identity and is committed to employing a diverse workforce. Equal Employment Opportunity is The Law. (

As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here ( for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.

Find what's next with Kelly ® .

As a worker today, it's up to you to take charge of your career and look for opportunities to learn, grow, and achieve your potential. Helping you find what's next is what we're all about. We know what's going on in the evolving world of work-just ask the 440,000 people we employ each year. Connecting with us means getting the support, guidance, and opportunities needed to take your career where you may have never imagined.

About Kelly

Work changes everything. And at Kelly, we're obsessed with where it can take you. To us, it's about more than simply accepting your next job opportunity. It's the fuel that powers every next step of your life. It's the ripple effect that changes and improves everything for your family, your community, and the world. Which is why, here at Kelly, we are dedicated to providing you with limitless opportunities to enrich your life-just ask the 300,000 people we employ each year.

Kelly is committed to providing equal employment opportunities to all qualified employees and applicants regardless of race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or any other legally protected status, and we take affirmative action to recruit, employ, and advance qualified individuals with disabilities and protected veterans in the workforce. Requests for accommodation related to our application process can be directed to the Kelly Human Resource Knowledge Center. Kelly complies with the requirements of California's state and local Fair Chance laws. A conviction does not automatically bar individuals from employment. Kelly participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Kelly may use AI-powered tools during the recruitment and hiring process. For full details, including how Kelly uses AI, your rights, and how to request a reasonable accommodation, visit the Recruitment Artificial Intelligence Notice ( .

Kelly Services is proud to be an Equal Employment Opportunity and Affirmative Action employer. We welcome, value, and embrace diversity at all levels and are committed to building a team that is inclusive of a variety of backgrounds, communities, perspectives, and abilities. At Kelly, we believe that the more inclusive we are, the better services we can provide. Requests for accommodation related to our application process can be directed to Kelly's Human Resource Knowledge Center. Kelly complies with the requirements of California's state and local Fair Chance laws. A conviction does not automatically bar individuals from employment.