Brand Communications & PR Specialist - Cotton On USA Kids

Job Description

Do you speak fashion? We're hiring! Let's chat!
Born in Australia, loved around the world.


At Cotton On, we know good style goes well beyond what's in your wardrobe. We're here to inspire, spark joy and bolster self-expression and creativity. We want our community to feel seen, heard and celebrated, and as a brand, we want to use our voice to make a positive difference in people's lives.


We're playfully rebellious, always optimistic, and driven to do good things together. Join our world and help shape the future of our brand.

Benefits You'll Love

• 50% team member discount across all brands
• Competitive pay
• 24/7 wellness support
• Performance & Peak incentives
• Medical, Dental, Vision & more for you and your family
• 401(k) matching + financial wellness support
• Development opportunities with room to grow
• Quarterly COG Awards & real-time recognition

About the Role

The purpose of the Brand PR & Influencer Marketing Coordinator role is to support the brand communications team in amplifying our voice across influencer marketing, public relations, retail communications, partnerships and events across our Adult Brands. The role is designed to execute the brand communications campaign strategy to build brand awareness and brand love through creative storytelling, talent partnerships, content development, and community building.

Key responsibilities

Influencer Marketing & Relationship Management

• Identifying, evaluating, and engaging on-brand influencer talent and content creators
• Own the coordination and execution of our brand content communities including talent discovery, communication, product fulfilment, and content tracking
• Support influencer campaign process from planning to execution (setting deliverables, briefing, usage rights, posting guidelines, reporting, etc.)
• Manage and maintain creator relationships with the brands roster of talent and content creators
• Support the maintenance and organize influencer content libraries and asset management systems
• Manage and update our influencer contact and outreach database
• Support influencer outreach efforts and assist with product gifting logistics
• Collaborate on the development and implementation of influencer marketing campaigns
• Monitor influencer content for brand alignment, engagement, and performance insights

Brand Communications & PR

• Contribute to brand communications strategies to deliver engaging, on-brand communication campaigns for the Kids customers.
• Analyze reporting insights and data to inform decision-making on subsequent campaigns that support commercial outcomes and return on investment (ROI).
• Support ideation, delivery, and execution of local brand partnerships and customer activations that build brand awareness, drive commercial outcomes, and protect Brand DNA.
• Proactively source and pitch event and community activation opportunities that elevate the brand, owning the researching, planning, and organizations end-to-end
• Providing event recaps, content capture, and post-event reporting.
• Collaborate with key internal and external stakeholders to ideate innovative and engaging responses to the Marketing brief.
• Manage relationships with external partners to achieve brand objectives, while also building relationships with key media contacts to drive earned media coverage.
• Monitor industry trends and best practices, taking action to engage customers and stay ahead of competitors.

Content Creation & Social Media Support

• Support the social team with content ideation, creation, and storytelling for brand channels.
• Capture and edit behind-the-scenes, UGC-style, and event-based content for social platforms.
• Manage daily posting, track performance, and optimize content across TikTok and Instagram.
• Utilize content creation tools (e.g., CapCut, Canva, phone cameras) and deliver platform-specific formats such as Reels, Stories, and TikToks.

Must Have Skills & Experience

• 3-4 years' experience managing brand communications, influencer marketing, and/or PR for direct-to-consumer brands (experience with children's brands preferred)
• Strong written and verbal communication skills
• Event coordination and execution experience
• Ability to prioritize tasks and manage time effectively and stay organized across multiple projects
• Comfortable using shared documents and spreadsheets for collaboration, tracking, and reporting • Deep understanding of TikTok, social algorithms, and digital trends • Comfortable acting as on-screen talent • Highly organized, self-sufficient, and comfortable managing tight timelines. • Positive, energetic team player with a creative, solutions-oriented mindset

PHYSICAL REQUIREMENTS

• Ability to stand, walk, lift, carry, push, or pull up to 50 lbs.
• Ability to travel as needed (up to 20%)
• Comfortable moving equipment, product, or props as needed for shoots.

Who are we?
Cotton On's purpose is to make a positive difference in people's lives. Born in Australia, Cotton On is a global fashion and lifestyle retailer with eight brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who together with our customers, are making a positive impact through one life-changing Foundation. Taking their Aussie lifestyle to the world and delivering Good along the way, Cotton On brands offer youthful fashion and lifestyle products across women's, men's, kids, body, accessories and stationery.


We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.
We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.

If you have any individual needs in order to fully participate in the recruitment process, please contact us at View email address on click.appcast.io so we may support you in completing the job application process.

In addition, Cotton On Group will consider qualified applicants, including those with criminal histories, in a manner consistent with local "Fair Chance" ordinances.


CA: This is a full time salary position with a wage range of $71,000 - $76,000 /yr

About Us

From Australia to the world - The Cotton On Group (known in-house as COG) is Australia's largest global retailer. With 7 brands, 19 countries, 1500 stores and counting; we exist to make a positive difference in the lives of everyone we touch. Our people are optimistic, innovative and highly motivated; they share a genuine belief in themselves and others and they aren't afraid to think big.

About the Team

At Cotton On Kids, we inspire, engage and excite our customers big and small with the best baby, kids and tween value fashion ranges and gift solutions to be lived and played in all year round. Created with love, for families all over the world.