Communications & Marketing Specialist (Email & Growth Focus)

About The Role The Communications & Marketing Specialist plays a central role in driving audience growth and engagement for the Museum of Tolerance (MOT) and the Mobile Museum of Tolerance (MMOT), with a strong focus on email marketing strategy, subscriber growth, and digital engagement. This role leads the planning, execution, and optimization of email campaigns and digital communications that expand reach, deepen audience relationships, and increase participation in educational programs. The ideal candidate is both creative and analytical—skilled in storytelling, segmentation, and performance tracking—and passionate about advancing human rights education through impactful, data-informed marketing. Key Responsibilities Email Marketing & Audience Growth (Primary Focus) Develop and execute a comprehensive email marketing strategy to grow, engage, and retain MOT/MMOT audiences. Build and manage segmented email lists (educators, donors, students, community partners, etc.) to deliver targeted messaging. Create and optimize email campaigns, including newsletters, program promotions, event invitations, and automated journeys. Conduct A/B testing on subject lines, content, and send times to improve open rates, click‑through rates, and conversions. Monitor and report on key performance metrics (growth, engagement, conversions) and continuously refine strategy based on insights. Partner with internal teams to align email campaigns with organizational goals, programs, and fundraising initiatives. Digital Marketing & Content Strategy Develop and execute a comprehensive social media content and marketing strategy to grow the Museum’s presence and engagement across platforms such as Instagram, Facebook, and others. Develop integrated digital campaigns that support email growth, including lead generation and audience acquisition strategies. Create compelling, audience-focused content across email, web, and social platforms. Collaborate with digital teams to optimize landing pages and conversion pathways for campaigns. Ensure consistency in voice, branding, and messaging across all digital touchpoints. Marketing & Communications Support the development and execution of marketing strategies to promote MOT/MMOT programs, exhibits, and initiatives. Produce high-quality content for print collateral, web, and promotional materials. Contribute to donor communications, annual reports, and institutional storytelling efforts. Social Media & Engagement Manage and grow MOT/MMOT social media channels (Instagram, Facebook, X/Twitter, LinkedIn, YouTube) with a focus on driving email sign‑ups and audience engagement. Track social and digital engagement metrics and identify opportunities for growth and optimization. Event Promotion & Outreach Lead promotional campaigns for museum events, exhibit launches, MMOT site visits, and public programming, with an emphasis on digital and email‑driven attendance. Collaborate with schools, community organizations, other cultural museums and partners to expand reach and participation. Develop marketing toolkits to support partners in promoting programs. Press & Media Support Collaborate with the in‑house PR team to develop and execute strategies that market and promote upcoming Museum events and initiatives. Draft press releases and media materials to support key campaigns and announcements. Assist with media outreach efforts and track, report, and analyze earned media coverage. Qualifications Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or a related field. 2–4 years of experience in email marketing, digital marketing, or growth-focused communications, preferably in a nonprofit or educational setting. Demonstrated experience with email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud, or similar). Strong understanding of audience segmentation, lifecycle marketing, and performance analytics. Excellent writing, editing, and storytelling skills tailored for digital audiences. Experience with social media management and digital marketing tools (e.g., Hootsuite, Buffer). Familiarity with design tools such as Canva or Adobe Creative Suite. Highly organized, detail-oriented, and comfortable managing multiple campaigns simultaneously. Passion for social justice, education, and community impact. Our Benefits We value our people and offer a collaborative and engaging culture. As a SWC employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs. The Simon Wiesenthal Center embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit, and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. #J-18808-Ljbffr Simon Wiesenthal Center