Senior Copy & Brand Lead

Copy Manager, Carter’sServing the needs of all families with young children, Carter's Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter's, OshKosh B'gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.HOW YOU'LL MAKE AN IMPACT:This role reports to the Sr. Creative Director and is based in our Buckhead office on site 4 days/week.The Copy Manager leads the voice of the brand across all channels, shaping how Carter's shows up in the world through clear, compelling, and strategically grounded storytelling. This role goes beyond execution-partnering closely with Marketing and Creative leadership to define messaging frameworks, develop campaign concepts, and elevate the role of copy in driving brand and business impact.65%: Brand voice leadership, campaign concepting, and strategic storytellingOwn and evolve the Carter's brand voice across all touchpoints, ensuring consistency, clarity, and emotional resonanceWork closely with Marketing partners and Creative Director to develop campaign platforms, messaging frameworks, and seasonal narrativesLead copy development for major brand and product stories, from early concept through final executionTranslate business and marketing objectives into clear, differentiated messaging strategies that drive engagement and conversionBring a strong point of view to creative development, contributing ideas that shape not just what we say, but how campaigns come to lifeEnsure copy elevates the brand, balancing storytelling with performance and clarity20%: Team leadership and cross-functional collaborationLead and mentor copywriters, providing clear direction, actionable feedback, and ongoing development supportEstablish workflows and standards that improve quality, consistency, and efficiency of copy outputCollaborate closely with design, marketing, merchandising, and channel teams to create cohesive, integrated experiencesAct as the primary copy voice in cross-functional settings, confidently presenting work and influencing stakeholders15%: Executional excellence and process optimizationOversee and contribute to copy execution across channels (site, email, app, campaigns), ensuring accuracy and alignment to strategyMaintain and evolve copy guidelines, tools, and documentation to support scalable, high-quality outputIdentify opportunities to streamline processes and improve speed without sacrificing qualityWE'D LOVE TO HEAR FROM YOU IF:Must have:Strong portfolio demonstrating elevated brand storytelling, campaign concepting, and multi-channel thinkingProven ability to lead at both the strategic and executional level, shaping messaging frameworks while maintaining a high bar for copy craftDeep understanding of how copy drives impact across digital channels within a cohesive brand ecosystemStrong cross-functional leader with a track record of influencing creative and marketing partners at a senior levelClear, persuasive communicator with the ability to present, defend, and align stakeholders around creative ideas and directionHighly organized and detail-oriented, with strong prioritization skills and a proactive, self-directed approachHands-on, solutions-oriented leader who can seamlessly move between concept, execution, and problem-solvingDemonstrated ability to manage complexity, balance competing priorities, and deliver high-quality work within tight timelinesCommitment to continuously elevating creative quality, team output, and operational processesPreferred skills and experience:8+ years of experience in copywritingExperience leading and developing writers, with a clear, supportive, and accountable management styleSome basic knowledge of Figma and the Adobe Creative Suite is a plus, though not requiredMAKE A CAREER AT CARTER'S:Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter's University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law. #J-18808-Ljbffr Carter