Content Marketing Manager

About ZeroFoxZeroFox is the trusted solution for defending organizations against daily cyber threats that erode revenue, damage reputation, and frustrate security and risk teams. With over a decade of SaaS expertise, ZeroFox unifies Cyber Threat Intelligence, Brand and Domain Protection, Attack Surface Intelligence, Executive Protection, and Physical Security Intelligence in one platform.Our continuous cycle, Discover, Validate, Disrupt, empowers organizations to identify exposures, prioritize risks, and stop attacks before they cause harm. Thousands of customers worldwide, including leaders in finance, media, retail, healthcare, and government, rely on ZeroFox to deliver timely, actionable intelligence that reduces risk, accelerates response, and defends your world.ZeroFox is hiring a Content Marketing Manager to own the content engine behind zerofox.com. You will turn one strategic theme each quarter into a pillar guide and the blogs, glossary pages, gated assets, and LinkedIn series that link back to it, so search and AI-engine authority compounds over time. You will also help shape ZeroFox's long-form research reports, including the annual Key Forecast Report, and support campaigns and programs across the marketing team.This is a hands-on, in-house role. You will plan, write, edit, optimize, and publish most of the content yourself, while briefing and editing internal contributors and SMEs across Product Marketing, ZeroFox Intelligence, and ZeroFox Disruption Labs.Reports to: Director, Content & Digital Experience Works closely with: Product Marketing, ZeroFox Intelligence, PR and Social, Marketing Operations, Design, and Web DevelopmentWhat you'll do Plan the quarter: Pick each quarter's theme from the product roadmap with Product Marketing, run keywords through SEMrush, map keywords to content types, and schedule every piece in the Content CalendarAsset delivery: Deliver 2 pillar guides (3,000–5,000+ words), 8–10 supporting blogs, 2–4 glossary pages, and 2 gated assets per quarter, each tied to one of ZeroFox's five solution areasCompetitive search: Write 1–2 competitive pieces a month on high-intent keywords where competitors rank, with claims that are credible and defensible, and refresh comparison pagesOptimize for SEO and GEO: Write and edit so content ranks in search and gets cited by AI engines. Refresh declining pillars before writing net-newRun contributor programs: Take blog pitoces from internal authors, assign target keywords, edit for brand voice, SEO, and GEO, and publishPublish intelligence: Build Intelligence Hub posts from ZeroFox Intelligence reports without altering copy, and get Flash Reports live within 24 hoursSupport long-form research reports: Partner with ZeroFox Intelligence on flagship reports like the annual Forecast Report, plus white papers and e-books. Shape structure and narrative, edit for clarity and brand voice, and turn each report into blogs, social posts, and campaign assetsSupport marketing programs: Write and edit content for campaigns, product launches, and demand gen programs, including landing page copy, product and use case pages, and email copy. Work with Customer Marketing on case studies and with Product Marketing on launch messagingSocial support: Write two LinkedIn series (4+ posts each) and one employee advocacy pack per quarter, and write resource page copy for new gated PDFsMeasure and report: Partner with Marketing Operations on monthly reporting, and use the results to decide what gets produced or refreshed nextWhat you bring5+ years in B2B content marketing, with a portfolio of long-form web content (pillar pages, guides, or e-books) you wrote yourselfStrong writing and editing skills: you can match a brand voice and edit SME and analyst drafts without losing their expertise. You have helped produce long-form research reports, white papers, or e-booksHands-on SEO: keyword research, SERP analysis, content briefs, and internal linking strategy, using Semrush or a similar toolWorking knowledge of GEO, or a clear point of view on how AI search changes content strategyExperience publishing in CMS systemsComfort reading performance data (traffic, rankings, organic entry share, content-influenced pipeline) and turning it into a planProven ability to run a content calendar, support multi-channel campaigns, and juggle many stakeholders, with the judgment to prioritize against a fixed capacityExperience using AI writing tools, such as Claude, responsibly: outlining, drafting, and editing with human reviewNice to have Cybersecurity experience preferred, ideally writing for security or threat intelligence audiences such as CISOs, SOC analysts, or physical security leadersFamiliarity with topics like attack surface management, brand and domain protection, executive protection, or dark web intelligenceExperience writing competitive comparison pagesExperience with Marketo, Asana, and Google WorkspaceExperience managing an internal contributor or employee advocacy programHow Success is measuredHit the quarterly output baselineGrow organic searchReclaim competitive search termsSupport demand gen and salesBuild AI search visibilityThe Other StuffTotal compensation: $200,000 to $250,000 OTE.Comprehensive health, dental, and vision (Cigna)401(k) with 3% match, 100% immediately vested, no cliffHSA with quarterly company contributionsGenerous time offEqual OpportunityWe aim to build a team that represents a variety of backgrounds, perspectives, and skills. We embrace inclusion and ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, military or veteran status, or any other personal characteristic.Use of AI in RecruitingWe use artificial intelligence tools to help with the initial sorting of applications. These tools are not used to make final hiring decisions. Every hiring decision is made by people.