Channel Sales Manager
Cephas Consultancy Services Private Limited
About the Role
The Channel Sales Manager develops, manages, and grows strategic channel partnerships that support revenue growth, market expansion, and customer acquisition across the biotechnology, pharmaceutical, diagnostics, research, and life sciences markets. This role serves as the primary commercial liaison between MP Biomedicals and its distribution partners, resellers, and strategic alliances.
Responsibilities
- Develop and execute channel sales strategies that support revenue, profitability, and market-share objectives within assigned territories and partner networks.
- Identify, recruit, onboard, and develop distribution partners, resellers, and strategic channel relationships to support business growth initiatives.
- Establish and maintain executive-level relationships with channel partners, key customer stakeholders, and industry influencers.
- Create and execute joint business plans with channel partners, including sales objectives, account strategies, demand-generation activities, and performance metrics.
- Drive revenue growth through consultative selling, opportunity identification, market development, and expansion of existing partner relationships.
- Collaborate with channel partners on customer engagement activities, product demonstrations, training programs, and joint sales calls.
- Lead commercial discussions, including pricing strategies, contract negotiations, rebate programs, and partnership agreements.
- Develop and manage sales forecasts, pipelines, and business plans using CRM and business intelligence tools.
- Conduct regular business reviews with channel partners to assess performance, identify improvement opportunities, and promote accountability.
- Gather and communicate market intelligence, competitive insights, customer needs, and emerging trends to internal stakeholders.
- Work cross-functionally with Marketing, Product Management, Operations, Finance, Legal, and Customer Service to develop and execute growth initiatives.
- Support product launches, promotional campaigns, and channel enablement programs to maximize market penetration and partner effectiveness.
- Represent the company at industry conferences, trade shows, scientific meetings, and customer events.
- Analyze sales performance data and market trends to identify new business opportunities and optimize channel investments.
- Ensure channel partners comply with organizational policies, contractual obligations, and applicable regulatory requirements.
- Cross-train across related functions to support operational flexibility and team coverage.
- Maintain a foundational understanding of this position and related roles to provide support during staff absences, periods of peak demand, or special projects.
- Perform other duties as assigned to support the department and organization.
About MP Biomedicals
MP Biomedicals is a global life science company headquartered in California, with regional offices worldwide. The company offers life science products, fine chemicals, and diagnostics used in basic research, clinical diagnostics, and pharmaceutical industries. For over 50 years, MP Biomedicals has provided quality tools and expert services to support scientific discovery and excellence.
Mission
Empower global research that unlocks life-changing solutions and inspires a meaningful life.
Benefits
- Bonus pay
- Monthly childcare credit
- Free breakfast on Mondays
- Free catered lunches Tuesday through Friday
- Paid vacation and PTO
- Ten paid company holidays per year
- 401(k) with company match
- Competitive healthcare benefits and HSA
- Company-paid life insurance and short-term disability
- Learning and development program
- Employee referral program
- Employee assistance program
- Employee discounts
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