Director, Strategic Events

Director, Strategic Events

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don't just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

The Director, Strategic Events will own the development and execution of Snowflake's event strategy, leading a high-performing team to deliver world-class event experiences that drive awareness, pipeline impact and community engagement. This includes key Snowflake-led flagship events (Snowflake Summit annual user conference, North America Snowflake World Tours), key executive programming, and more.

What You'll Do

• Own the flagship event (Snowflake Summit) strategy and execution: Build and execute against a set of complex timelines, event architecture models, event R&Rs, workstream processes, vendor processes, budgets, multi-year contracts and project plans.

• Manage large-scale and long-range budget and operations: Own budget planning, forecasting, and ROI analysis; manage vendors, agencies, venues, and production partners across programs and years

• Deliver executive programming: Design and execute the Global Black Diamond Council – our most valued worldwide customers – and create bespoke experiences that strengthen relationships and foster valuable feedback from with these strategic accounts

• Drive measurable pipeline impact: Partner with Field Marketing, Sales, SDR, and Partner teams to ensure Snowflake World Tours deliver amazing experiences that create qualified meetings, pipeline contribution, and accelerated opportunities

• Lead and develop your team: Manage and mentor a team of event professionals fostering excellence, creativity, and accountability

• Optimize through data: Establish KPIs, reporting frameworks, and analytics to measure event performance and business impact; use insights to continuously improve

• Collaborate cross-functionally: Work across marketing – Brand, Content, Product Marketing, Demand Generation, Global Theaters – to track project success and ensure seamless execution

• Communicate Complex Ideas Clearly: Communicate with stakeholders across the organization regularly and clearly to help keep projects on track and confusion-free

• Innovate & Solve: Bring fresh ideas and formats that differentiate Snowflake in the market; bring a problem-solver mindset to projects every day whether it's creative brand moments, cost efficiencies, or a cutting edge technology pitch

What We're Looking For

• 10+ years in B2B corporate events, with 3+ years in senior leadership roles managing both large-scale flagship events and teams

• Proven track record leading strategic events that deliver extraordinary experiences, drive pipeline and revenue in enterprise technology or SaaS, and stay on budget

• Strong people leader with excellent communication skills and experience building and scaling teams

• A natural connector and collaborator who seamlessly brings constituents from across departments and organizations together to move towards a common set of goals

Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

The following represents the expected range of compensation for this role:

• The estimated base salary range for this role is $202,000 - $265,600.
• Additionally, this role is eligible to participate in Snowflake's bonus and equity plan.

The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.

To comply with pay transparency requirements and other statutes, you can notify us if you believe that a job posting is not compliant by completing this form.