Digital Content Specialist (AEM)
Tailored Management
Digital Content Specialist (AEM)
The Digital Content Specialist is responsible for creating, managing, and optimizing digital marketing content across web and digital platforms using Adobe Experience Manager (AEM) and related tools. This role supports the execution of marketing campaigns, website content updates, and digital experience initiatives to ensure a consistent, high-quality user experience across all channels. The ideal candidate will be detail-oriented, technically proficient, and capable of managing multiple priorities in a fast-paced environment.
• Build and maintain digital marketing assets such as banners, landing pages, and promotional messaging within Adobe Experience Manager (AEM).
• Support digital campaign execution by assisting with audience targeting and personalization using Adobe Target.
• Utilize Adobe Experience Manager (AEM) to publish, update, and manage website content in alignment with marketing requirements and brand standards.
• Partner with marketing and business stakeholders to translate project requirements into effective digital content solutions.
• Manage and triage production requests, ensuring timely execution and adherence to quality and brand guidelines.
• Optimize website content for search engine visibility (SEO) and enhanced user experience.
• Troubleshoot and resolve basic content display or functionality issues across digital platforms.
• Collaborate with internal teams and vendor partners to support campaign delivery and digital initiatives.
• Ensure website messaging aligns with overall marketing strategy and supports omnichannel engagement goals.
• Assist in validating revenue tracking, tagging, and analytics functionality for digital content.
• Manage tasks and project workflows using Workfront or similar project management tools.
• Maintain accuracy, consistency, and attention to detail across all digital content updates and assets.
• Bachelor's degree in Marketing, Communications, Digital Media, Business, or related field preferred.
• Minimum of 3 years of experience in digital marketing, content management, website operations, or related field preferred.
• Hands-on experience with Adobe Experience Manager (AEM).
• Familiarity with Adobe Target or similar personalization tools.
• Basic to intermediate knowledge of HTML and CSS.
• Experience using Workfront or comparable project management systems.
• Understanding of SEO principles and website content optimization.
• Experience managing web content in a CMS environment.
• Strong communication and collaboration skills.
• Excellent attention to detail and quality control.
• Ability to manage multiple tasks and deadlines simultaneously.
• Strong problem-solving and troubleshooting abilities.
• Adaptability in a fast-paced digital environment.
• Strong organizational and time management skills.
• Ability to work in a hybrid environment and commute to the Dublin, OH office as required.
• Strong commitment to meeting deadlines and maintaining high-quality digital experiences.
• Successful completion of background check and employment verification, if required.
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