UGC and Creator Partnerships Specialist

UGC and Creator Partnerships Specialist

Location: New York, New York
Salary: $65,000 - $75,000

About the Role

GeistM is looking for a hands-on UGC and Creator Partnerships Specialist to create paid-social content and build a reliable US creator pipeline across client campaigns. This is a hybrid maker-and-producer role: you will ideate, shoot, and appear in platform-native UGC yourself while also sourcing, briefing, and managing external creators from outreach through final delivery.

What You'll Do

• Ideate, film and appear in UGC-style content for paid-social campaigns across a range of consumer brands.
• Plan and execute shoots from start to finish, including location selection, product staging, lighting, framing, sound and supporting props.
• Deliver natural, confident on-camera performances while adapting tone, energy and presentation style to different brands and audiences.
• Capture platform-native product demonstrations, testimonials, problem-and-solution concepts, unboxings, lifestyle scenarios and direct-response content.
• Film multiple hooks, angles, calls to action and supporting B-roll so footage can be developed into a range of testable creative variations.
• Write scripts, talking points and shot lists that feel authentic while clearly communicating the product benefit and campaign message.
• Review footage for visual quality, clarity and usability before submission, identifying when additional shots or alternative takes are needed.
• Source and assess US-based creators who match each campaign’s audience, category, location and creative requirements.
• Manage creator outreach, briefing, communication, rates, usage requirements, timelines, feedback and final delivery.
• Review external creator submissions and coordinate revisions or reshoots to ensure the footage is on brief and suitable for paid use.
• Maintain an organized creator roster and production pipeline, including rates, locations, content strengths, availability and usage permissions.
• Work cross-functionally with creative and growth teams to identify strong footage, winning concepts, and opportunities for new edits or iterations.

What You'll Bring

• A strong portfolio of UGC, short-form video or paid-social content that you have personally created.
• Confident and natural on camera, with the ability to adapt delivery style to different audiences and brands.
• Video editing skills in CapCut, Adobe Premiere Pro, or similar tools.
• Experience sourcing or managing creators, influencers, or freelance production partners.
• Strong scripting and visual storytelling instincts, particularly for short-form and direct-response content.
• A practical understanding of lighting, framing, audio and mobile-first production.
• Highly organized project management and communication skills across multiple campaigns and deadlines.
• Sound judgment when managing feedback, revisions, usage requirements and creator relationships.
• Experience reviewing performance data and using it to shape new UGC iterations.

Why You'll Love Working Here

• Work with well-known consumer brands across a variety of industries.
• Learn directly from experienced creative leaders in a collaborative, supportive environment.
• Opportunities for mentorship, skill development, and career advancement.
• Hybrid work environment with one in-office day per week in our New York office
• Collaborative culture that values creativity, accountability, innovation, and continuous learning.

Portfolio Required

What Success Looks Like in Your First 90 Days

By the end of your first 90 days, you'll be well integrated into the Creative team and confidently contributing to client work. Success in this role includes:

• Consistently create and deliver high-quality, platform-native UGC that is on brief and ready for paid-social testing.
• Build a strong, reliable pipeline of US-based creators across different categories, locations and content styles.
• Independently manage creator partnerships from sourcing and outreach through briefing, revisions and final delivery.
• Keep creator projects organized, on schedule and aligned with campaign requirements, including rates, usage rights and deliverables.
• Use creative performance insights and team feedback to develop stronger hooks, concepts and UGC iterations.
• Become a reliable partner to the Creative and Growth teams, proactively identifying content needs and opportunities to strengthen campaign performance.