Growth Marketer

Tavus is a research lab pioneering human computing. We·re creating a new interface that closes the gap between people and machines, free from the friction of today’s systems. Our real-time human simulation models let machines see, hear, respond, and look real—enabling meaningful, face-to-face conversations. Our technology combines the emotional intelligence of people with the reach and reliability of machines, creating capable, trusted agents available 24/7, in every language and on our terms. Imagine a therapist anyone can afford. A personal trainer who adapts to your schedule. A fleet of medical assistants that can give every patient the attention they need. With Tavus, individuals, enterprises, and developers can build conversational agents that connect, understand, and act with empathy at scale. We’re a Series B company backed by world-class investors including Sequoia Capital, Y Combinator, and Scale Venture Partners. Join us in shaping a future where humans and machines truly understand one another. THE ROLE Own measurable growth from discovery to long-term adoption We’re looking for a Growth Marketer to help build and scale the engine that turns awareness into adoption, engagement, and revenue. You’ll own growth initiatives across acquisition, activation, lifecycle, conversion, and product-led growth. You’ll identify where prospective customers and developers are dropping out of the journey, develop clear hypotheses about why, and run disciplined experiments to improve performance. This is a highly cross‑functional and hands‑on role. You’ll work closely with Product, Sales, Design, Data, and the wider Marketing team to develop campaigns, improve customer journeys, and uncover new channels for growth. You’ll also have an advantage few growth marketers get: access to the Tavus platform itself. You’ll use interactive demos, conversational video, and personalized experiences to demonstrate what Tavus can do while creating distinctive campaigns that drive measurable results. This role is ideal for a commercially minded marketer who combines creativity with analytical rigour and wants meaningful ownership at a fast-growing AI company. TAVUS / GROWTH MARKETER WHAT YOU’LL DO Build, test, learn, and scale Own and execute growth strategies across customer acquisition, activation, conversion, retention, and expansion. Develop a deep understanding of our audiences, including developers, product teams, and enterprise buyers, and translate those insights into targeted campaigns. Analyse the full customer journey to identify friction, drop-off points, and opportunities to improve conversion. Build and manage a structured experimentation roadmap across channels, messaging, landing pages, onboarding, pricing, and lifecycle communications. Launch and optimise paid and organic acquisition campaigns across relevant channels. Improve website and landing-page conversion through testing, audience segmentation, stronger positioning, and clearer calls to action. Develop lifecycle campaigns that move users from sign‑up to first value, active usage, qualified opportunity, and Partner with Product to improve activation, onboarding, feature adoption, and product‑led growth loops. Create campaigns and interactive experiences using Tavus technology, including live demos, conversational video experiences, and personalised customer journeys. Work with Sales to improve lead quality, nurture, routing, and the conversion from marketing‑qualified lead to pipeline. Define success metrics, build clear reporting, and communicate what is working, what is not, and what we should do next. Manage growth initiatives from initial hypothesis through execution, analysis, iteration, and scale. Help establish the processes, systems, and playbooks required to build a repeatable growth function at Tavus. TAVUS / GROWTH MARKETER YOU’LL THRIVE HERE IF YOU Commercially minded. Analytically rigorous. Hands‑on. Have experience owning measurable growth outcomes within B2B SaaS, developer tools, API‑first technology, or a high‑growth startup. Understand how acquisition, activation, retention, and monetisation work together rather than treating growth as lead generation alone. Are highly analytical and comfortable using data to identify opportunities, prioritise experiments, and evaluate performance. Can balance short‑term pipeline goals with longer‑term product adoption and sustainable growth. Have a strong experimentation mindset and know how to turn broad opportunities into clear, testable hypotheses. Are comfortable operating across paid acquisition, lifecycle marketing, conversion‑rate optimisation, and product‑led growth. Understand funnels, cohorts, attribution, conversion rates, CAC, LTV, retention, and payback periods. Can move confidently between strategy and execution—you’re comfortable defining the plan and doing the work required to launch it. Bring strong messaging and creative instincts alongside your analytical ability. Communicate clearly, take ownership of outcomes, and operate effectively in a fast‑moving environment with Are genuinely excited about AI and motivated by the opportunity to help define an entirely new category. TAVUS / GROWTH MARKETER NICE TO HAVES Experience that will help you hit the ground running Experience marketing technical products to developers, product leaders, or enterprise technology buyers. Experience helping a Series A or Series B company build a repeatable growth engine. A track record of improving product activation, free‑to‑paid conversion, retention, or expansion. Experience managing meaningful paid media budgets and improving acquisition efficiency. Familiarity with platforms such as HubSpot, Segment, Amplitude, Mixpanel, Google Analytics, Looker, or similar. Working knowledge of marketing automation, CRM architecture, audience segmentation, and attribution. Comfort using SQL or working directly with analysts to answer growth questions. Experience building account‑based or enterprise demand‑generation programmes. Experience launching new products, entering new markets, or helping create a new category. You’ve built something using the Tavus API—or you sign up and do it before your interview. We’ll notice. BENEFITS Do high‑impact work with meaningful ownership When you join Tavus, you’re joining a team whose work and success are shared by everyone. This position includes: Equity in a fast‑growing Series B AI research company Flexible working with regular in‑person collaboration in San Francisco Equipment and professional‑development stipends Team events and offsites OUR CULTURE Culture creators, not culture fits Diversity drives our success and sits at the heart of how we hire, build, and communicate. We bring together different perspectives to create the strongest possible products and experiences. Tavus is growing quickly, and we’d love for you to grow with us. Ready to help define how the world discovers and adopts #J-18808-Ljbffr Tavus