Salesforce Architect

Salesforce Architect

The Salesforce Architect will lead the end-to-end implementation and governance of Salesforce Marketing Cloud across multiple business units. This role is responsible for defining scalable architecture, establishing best practices, and delivering high-quality marketing automation solutions. The ideal candidate will combine strong technical expertise with leadership capabilities to drive platform optimization, cross-functional collaboration, and business growth.

Responsibilities:

• Lead end-to-end implementation of Salesforce Marketing Cloud across multiple business units.
• Oversee platform governance, roadmap planning, adoption, and scalable architecture design.
• Establish best practices for platform usage, security, compliance, and data retention.
• Architect solutions within Salesforce Marketing Cloud including Email Studio, Journey Builder, Automation Studio, Contact Builder, and Personalization Studio.
• Design and implement automation workflows, personalized campaigns, preference centers, and multi-channel journeys.
• Build and optimize data models, data extensions, and segmentation logic.
• Develop customizations using AMPscript, SQL, APIs, and integrate with Salesforce CRM and external systems.
• Configure and monitor Marketing Cloud connectors and data synchronization processes.
• Partner with marketing, sales, data, and IT teams to translate business requirements into technical solutions.
• Guide internal and external development and support teams.
• Manage testing cycles including UAT, regression, and performance testing to ensure high-quality delivery.
• Lead deliverability monitoring including IP reputation, authentication, and bounce management.
• Interpret Marketing Cloud analytics for continuous performance optimization.
• Mentor developers, consultants, and specialists while providing technical documentation and stakeholder training.

Requirement/Must Have:

• Extensive hands-on experience with Salesforce Marketing Cloud.
• Expertise in Email Studio, Journey Builder, Automation Studio, and Contact Builder.
• Strong SQL, AMPscript, HTML, JavaScript, and API development skills.
• Experience integrating Salesforce CRM with marketing automation solutions.
• Experience in team leadership or technical leadership roles.
• Ability to translate business requirements into scalable marketing automation solutions.

Skills:

• Marketing automation architecture and governance.
• Data modeling and segmentation strategies.
• API integrations and data pipelines.
• Deliverability monitoring and performance optimization.
• Strong communication and stakeholder management skills.

Qualification And Education:

• Bachelor’s degree in Computer Science, Information Systems, Marketing Technology, or a related field preferred.
• Salesforce Marketing Cloud Consultant certification preferred.
• Salesforce Email Specialist certification preferred.
• Salesforce Marketing Cloud Developer certification preferred.