Sr. Manager, Commercial Analytics

About Liquid I.V.

This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.

We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work.

Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

About our Team:

We are a world-class team of innovators and passionate change-makers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us.

At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.

Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration.

About the role:

The Sr. Manager, Commercial Analytics will serve as the enterprise lead for commercial performance analytics, responsible for transforming Liquid I.V.’s analytics capability from retrospective reporting into a forward-looking, driver-based performance management system.

Reporting to the VP of Brand, this role operates as a key enabler of commercial decision-making - acting as a strategic thought partner to Brand, Sales, eCommerce, and Finance leadership. The role will own the development of integrated, omni-channel analytics and performance diagnostics that directly inform growth strategy, investment decisions, and resource allocation.

This leader will build the Commercial Analytics function, establishing the data foundation for reliable and high integrity data, reporting architecture, and analytical frameworks required to enable faster, higher-quality business decisions across the enterprise.

Functions and duties of this role include, but not limited to:

Lead Enterprise Commercial Performance Analytics

• Manage variety of data sources and vendors: ensure contracts are designed to provide data that is scoped properly for the needs of the business.

• Establish and govern a single source of truth for commercial performance metrics, definitions, and reporting standards across the organization. Own data quality across key sources (e.g., Circana, Amazon, retailer feeds)

• Design and institutionalize driver-based performance frameworks: distribution, velocity, pricing/mix, promo effectiveness, media and demand signals.

• Lead root cause analysis to diagnose share gaps, velocity gaps, performance issues.

• Translate complex analytics into clear, decision-oriented insights and narratives.

• Identify and proactively surface risks and opportunities to senior leadership.

• Support development of forward-looking performance views, including promo sufficiency, distribution pipelines, and key growth drivers

• Partner with Brand, Finance and Sales to integrate POS-based insights into forecasting and planning processes

• Constant evaluation of the way we look at the business (from a hierarchy perspective) based on how fast our category is evolving

Advanced Analytics & ROI Measurement

• Develop and scale structured test-and-learn and event-based analytics frameworks to evaluate impact of key initiatives (promo, innovation, shelf resets, media + marketing)

• Standardize methodologies for incrementality and performance evaluation

Key Enabler of Business Health Systems and Operating Rhythms

• Lead development of weekly, monthly, and quarterly business health reporting.

• Own single, integrated view of total company commercial performance (Retail POS, Amazon, DTC, omni-channel)

• Serve as the analytics backbone for the Commercial Performance & Strategy Session, ensuring focus on key drivers, sufficiency gaps, and decision-relevant insights

• Support the Growth Investment Forum with performance diagnostics and impact assessment as needed

Data Visualization & Dashboarding to Unlock Agility

• Lead development of scalable dashboards and reporting tools

• Enable leaders across departments to access single source of truth through data visualization tools

• Improve timeliness and accessibility of data, reducing lag between performance signals and decision-making

Cross-Functional Partnership & Team Leadership

• Act as a trusted analytics partner to senior leaders across Brand, Sales, Finance, and eCommerce, shaping how performance is interpreted and prioritized

• Build the Commercial Analytics capability; defining team structure, ways of working, and future capability roadmap (define and lead the Commercial Analytics roadmap, including reporting evolution, capability build, and tool development)

• Oversee one direct report, coach and develop them with clarity on roles and responsibilities and growth opportunities.

Qualifications:

• 8–12+ years of experience in commercial analytics, sales analytics, or business analytics, preferably within CPG or a high-growth consumer business

• Deep expertise in Retail POS data (Circana/Nielsen), eCommerce analytics, and omni-channel performance measurement, including strong understanding of key commercial drivers (distribution, velocity, pricing, promo)

• Proven ability to translate complex data into clear, actionable insights that influence business decisions and senior stakeholders

• Experience building and scaling analytics capabilities, reporting frameworks, or business intelligence systems in a dynamic environment

• Strong proficiency in data visualization tools (e.g., Tableau, Power BI) and advanced Excel; working knowledge of SQL required, with Python/R a plus

• Demonstrated ability to operate effectively in ambiguous, fast-paced environments, balancing multiple priorities and evolving business needs

• Experience partnering cross-functionally with Brand, Sales, Finance, and eCommerce teams to support performance diagnostics and planning

• Prior experience managing or mentoring team members, with a track record of developing talent and fostering strong team culture

• Strong business acumen with understanding of commercial levers that drive revenue, share, and profitability

• Excellent communication and storytelling skills, with the ability to simplify complex analyses into clear, compelling narratives for leadership audiences

What We Give:

• 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).

• A 401k plan with company match, short and long-term disability coverage.

• A generous PTO and sick policy that includes 13+ paid annual holidays.

• Wellness classes (fitness, mental health, nutrition, finance, etc.).

• An Employee Assistance Program, including membership for guided meditation for all employees.

• Monthly tech and wellness reimbursement.

• An infinite supply of Liquid I.V. for endless hydration!

Work Environment:

• This role is HYBRID (El Segundo, CA). Candidates must be authorized to work in the United States without sponsorship.

The compensation band for this position is $129,000 - $193,000 annually. The exact salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.

We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work.

Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

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