Senior Manager - Channel Expansion & Operations

Senior Manager - Channel Expansion & Operations

New York, NY, United States(Hybrid)

Job Description

American Express Global Commercial Services (GCS) is a leading B2B solutions provider for businesses and corporations of all sizes. The Marketing Strategy & Content team is responsible for producing and informing compelling, insight-driven marketing that cohesively showcases the holistic value of American Express to business customers. We do this by deepening B2B brand engagement, enabling exceptional marketing, and delivering breakthrough go-to-market strategies.

The Senior Manager, Channel Expansion & Operations , is responsible for expanding our footprint into new brand-led channels and managing channel operations. This person will help us test new ways to reach and engage business audiences to drive incremental upper-funnel awareness and consideration. They will also help oversee the operations for our Amex Business brand channels across Facebook, LinkedIn, and Instagram. This includes ensuring we have compliant processes for launching organic and paid content, and alignment across the organization on channel management best practices.

Responsibilities

• Lead the exploration, evaluation, and pilot execution of new brand-led marketing channels (e.g., emerging platforms, partnerships, content formats) to drive incremental B2B awareness and consideration

• Develop and scale a structured test-and-learn agenda, using data and insights to inform channel expansion decisions

• Partner with internal marketing and content teams to tailor and optimize messaging for new and existing channels

• Own end-to-end channel operations for Amex Business social platforms (Facebook, LinkedIn, Instagram), ensuring consistent execution and performance

• Establish and manage governance, compliance, and approval processes for organic and paid content launches

• Align across marketing teams to standardize campaign processes, controls, and channel best practices

• Collaborate with Enterprise and Digital channel teams to evolve operational models and drive continuous improvement

• Monitor, analyze, and report on channel performance; translate insights into actionable optimizations and strategic recommendations

• Drive operational excellence by identifying inefficiencies and implementing scalable workflows, tools, and solutions

• Stay current on industry trends, platform updates, and competitive activity to inform innovation

• Manage external agencies and platform partners to deliver impactful and innovative plans

• Lead and develop direct reports and/or contractors, fostering a high-performing and collaborative team environment

Qualifications

• 5+ years of experience in marketing, digital, or content strategy, preferably in B2B environments

• Strong background in social media and experience with organic and/or paid campaigns

• Experience building and managing marketing processes, including governance and compliance

• Interest and familiarity with new and emerging marketing channels, e.g., Reddit, LLMs, podcasts, Substacks, etc.

• Proven ability to launch new initiatives and operate effectively in ambiguous, fast-paced environments

• Strong analytical, project management, and problem-solving skills

• Demonstrated ability to influence cross-functional stakeholders and lead change

• Excellent communication and presentation skills, including senior leadership engagement

• Experience managing agencies and external partners

• People leadership experience with a focus on development and team engagement

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

At American Express, our culture is built on a 175-year history of innovation, shared values ( and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site ( .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.​

Job Info

• Job Identification 26008636

• Job Category Marketing

• Posting Date 06/01/2026, 01:17 PM

• Apply Before 06/15/2026, 05:00 AM

• Degree Level Bachelor's Degree

• Job Schedule Full time

• Job Shift Day

• Locations AMEX World Financial Center, New York, NY, 10285, US(Hybrid)

• Salary Range $103750 - $174750 annually + bonus + benefits

• Career Area Marketing

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