Brand Partnerships Manager - SMB Apps & Services

At TikTok, our Global Business Solutions (advertising) team plays a crucial role in generating revenue by promoting our advertising solutions, onboarding new clients, driving effective ad campaigns, and more. As the TikTok community grows at an unprecedented speed worldwide, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real-time. This Brand Partnerships Manager position sits within the SMB Growth team on the Non‑Commerce vertical, with a primary focus on Education & Services Advertisers. The ideal candidate would have advertising sales experience with a background in Lead Generation and/or Performance Marketing, with a proven ability to scale clients with longer‑tail sales cycles. In this role, you’ll partner with mid‑market brands to develop strategies that balance brand awareness with performance‑driven campaigns, leveraging TikTok’s unique ad formats to move audiences from interest to action. You will combine strategic vision with consultative selling, delivering tailored solutions that address the specific needs of the Education & Services sector. Success in this role requires proactive prospecting, sharp problem‑solving, and the ability to navigate a fast‑paced, evolving environment while maintaining a focus on long‑term client success. Responsibilities Identify, prioritize, and secure business opportunities. Drive revenue for TikTok Advertising by seeking partnerships with various education & services direct clients and agencies. Ensure that our clients receive the highest level of sales and operational customer service. Use a consultative approach by offering strategic advertising solutions to all clients. Create compelling sales propositions utilizing internal and external data for respective regions. Liaise with cross‑functional teams on structuring and executing operational and strategic initiatives. Develop and implement best practices for client interaction, sales, and services. Create persuasive sales presentations using market trends and case studies. Update clients on TikTok products and developments and educate clients and agencies on best practices. Qualifications Expert knowledge of social media, mobile apps, and digital and mobile marketing. Knowledge of the self‑serve platform, auction, and biddable form of digital advertising buying. Knowledge of marketing strategies with lead generation objectives. Proven performance winning the support of key stakeholders. Ability to perform well in a rapidly changing environment. Creative, outside‑the‑box thinker, and strategist. Excellent communication and presentation skills. TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at #J-18808-Ljbffr TikTok