Social Media Marketing Specialist

ororo Heated Apparel

Language: Fluent English and Chinese required

We’re looking for a creative, hands-on Social Media Specialist who knows how to turn products, people, and outdoor experiences into stories people want to watch and share.

You’ll help bring the ororo brand to life across Instagram, TikTok, YouTube Shorts, and other social platforms, with a strong focus on storytelling and short-form video content . This role is ideal for someone who understands social trends but also has a strong creative eye and can tell a compelling story beyond simply following trends.

What You’ll Do

Develop and produce engaging short-form video and social content
Turn product features, customer stories, and outdoor experiences into compelling social stories
Shoot and edit content independently when needed
Develop creative concepts, scripts, hooks, and storyboards
Manage day-to-day social content calendars and publishing
Identify relevant trends, creators, and cultural moments
Work with our marketing, product, design, and global teams to develop content
Help grow our social communities and continuously improve content based on performance

What We’re Looking For

2–4+ years of experience in social media, content creation, fashion/apparel, lifestyle, or a related field
Strong portfolio of short-form video and social storytelling
Comfortable shooting and editing content for TikTok, Reels, and Shorts
Strong understanding of Instagram, TikTok, YouTube, and emerging social trends
Excellent writing and communication skills
Fluent in both English and Chinese
Strong creative instincts and attention to visual details
Genuine interest in outdoor lifestyle, travel, sports, apparel, or adventure
Comfortable getting outside, working with creators, and capturing content in real-world environments
We’re looking for someone who doesn’t just “manage social media”—we want someone who can find the story, capture the moment, and make people want to be part of it.

Benefits & Perks

We offer a competitive benefits package designed to support your health, well-being, professional growth, and work-life balance, including:

Paid holidays, floating holidays, and paid time off
Paid sick leave
Paid parental leave
401(k) retirement plan with company match
Health insurance support
Fitness and wellness benefits
Professional development and education support
Employee product discounts and other company perks

Apply

Vacancy posted 1 day ago

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