Marketing Operations Specialist

Overview This is a hybrid role - 2 days remote and 3 days in the Malvern, PA office. Working directly for the Sr. Manager of Marketing Operations, this position plays a key role in supporting the development, execution, and optimization of marketing initiatives across the organization. This position serves as a strategic partner to assigned store locations while also contributing to broader marketing programs spanning customer marketing, social media, web experience, SEO, brand marketing, customer experience, and performance marketing. Working closely with cross‑functional teams, this role helps drive marketing effectiveness by identifying opportunities, supporting campaign execution, analyzing performance, and ensuring alignment between business objectives and marketing strategies. This role serves as a trusted resource for both field operations and internal stakeholders, helping translate business needs into effective marketing solutions. This position offers broad exposure across multiple marketing disciplines and is ideal for a marketing professional seeking to develop a well‑rounded skillset while making meaningful contributions to business growth and customer acquisition. Responsibilities Serve as the primary marketing partner for assigned store locations, providing guidance and recommendations that support business objectives. Lead execution of local marketing initiatives, store openings, ownership transitions, and location‑specific projects for branded and non‑branded stores. Build strong relationships with field leadership and business partners to understand operational needs and identify marketing opportunities. Drive projects from concept through execution while managing timelines, priorities, and stakeholder expectations. Manage relationships with assigned vendors and external partners as needed. Partner with cross‑functional marketing teams across performance media, social media, SEO, web, creative, customer experience, and brand marketing to develop and execute integrated marketing initiatives that support acquisition, retention, and brand objectives. Identify opportunities to improve marketing effectiveness and customer engagement through data, insights, and market observations. Contribute to the development and optimization of marketing content, promotional programs, and customer‑facing experiences. Manage assigned digital marketing initiatives, including local search optimization, online listings strategy, website content enhancements, and related customer acquisition programs. Participate in cross‑functional projects that enhance the customer journey and overall brand experience. Recommend process improvements that increase efficiency, effectiveness, and collaboration across teams. Assumes additional responsibilities and performs special projects as needed. Qualifications Minimum Required Qualifications (including Programs/systems experience) Bachelor’s degree in Marketing, Communications, Business, or related field Strong interest in developing broad experience across multiple areas of marketing Basic understanding of traditional and digital marketing channels including social media, paid media, web, SEO, and email marketing Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously Excellent written and verbal communication skills Strong attention to detail and ability to work in a fast‑paced environment Positive team player with strong collaboration and interpersonal skills Self‑starter with the ability to solve problems and adapt in a dynamic environment Ability to work cross‑functionally with multiple teams and stakeholders Comfortable learning new systems, platforms, and marketing technologies Candidates must be authorized to work in the U.S. without the need for current or future sponsorship. We are an Equal Opportunity Employer, Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity. #J-18808-Ljbffr