Associate Brand Manager Innovation

Location: Modesto, CA (3 days/week onsite) or Dallas, TX (5 days/week onsite). A Taste of What You'll Do As an Associate Brand Manager for Innovation at GALLO, you will play a key role in bringing brands to life by translating strategy into impactful marketing initiatives that resonate with consumers and customers. Working under the guidance of leadership, you will manage multiple projects that support brand growth, ensuring alignment with business objectives and long‑term profitability. You will help shape brand positioning, contribute to strategic planning, and support the execution of go‑to‑market activities that strengthen brand equity. In this role, you will collaborate cross‑functionally with subject matter experts, commercial teams, and agency partners to deliver best‑in‑class marketing programs. You will analyze data, uncover consumer insights, and translate findings into actionable recommendations that enhance brand performance. Your work will span across consumer experience development, channel strategies, and campaign execution, ensuring consistency with brand standards and communication strategies. You will also gain hands‑on experience managing budgets, supporting innovation efforts, and tracking performance metrics to optimize results. Through market visits and ongoing engagement with sales teams and customers, you will stay connected to evolving trends and ensure marketing efforts effectively support execution in the field. This role offers an exciting opportunity to build foundational brand management skills while contributing to meaningful business outcomes within a dynamic, fast‑paced environment. What You'll Need Bachelor's degree plus 3 years of marketing, consulting, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility; OR Bachelor's plus 2 years of Gallo sales, marketing, hospitality, engineering or operations experience reflecting increasing levels of responsibility; OR High School diploma or State‑issued equivalency certificate plus 7 years of marketing, consulting, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or sales experience reflecting increasing levels of responsibility. Required to travel up to 50% of the time to designated business locations and to support in‑market expectations in order to effectively perform essential job responsibilities. Skilled in project management. Demonstrated ability to effectively partner with cross‑functional teams. Excellent written & verbal communication skills. Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description. Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description. How You'll Stand Out Bachelor's degree plus 5 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility; OR Bachelor's plus 4 years of Gallo sales, marketing, hospitality, engineering or operations experience reflecting increasing levels of responsibility. IRI Circana experience. CPG, Pharmaceutical, or Alcohol beverage industry experience. Experience in a regulated environment. Understanding of agile practices. Knowledge of on‑premise channel. Our Benefits & Perks We are committed to providing competitive compensation, perks, and a culture that supports your well‑being. Benefits depend on your work category and may include medical and dental coverage, 401(k) plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more. Additional information will be provided before your first interview. The Fine Print The Company does not sponsor for employment‑based visas for this position now or in the future. Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable. This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance. It is the Company's policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days. Gallo's policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics. Gallo will comply with state and local laws prohibiting discrimination for lawful out‑of‑work behavior, such as off‑duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non‑psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions). We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at View phone number on click.appcast.io. Gallo is enrolled in the Department of Homeland Security's E‑Verify program and will use the program to verify the employment eligibility of all newly hired employees as required. E‑Verify Notice Right to Work Employee Polygraph Protection Act Family Medical Leave Act USERRA Notice #J-18808-Ljbffr GALLO