Marketing Strategist

Role: Marketing Strategist

Status: Full Time/Benefits Eligible/Exempt

Reports to: Assistant Director of Marketing

POSITION OVERVIEW

Two River Theater is seeking a Marketing Strategist to join our Marketing & Audience Engagement team. Working hours are generally Monday-Friday, 10AM-6PM, with some availability needed on a limited number of weeknights and/or weekends for presence at events. This is a flexible, hybrid position.

The Marketing Strategist reports to the Assistant Director of Marketing and serves as a key steward of the theater's voice across marketing and communications channels. This role leads messaging, communications strategy, email marketing, website content, social media strategy, and press initiatives that support productions, institutional priorities, and audience growth.

The ideal candidate is a strategic communicator and skilled storyteller who enjoys translating organizational goals into compelling audience-facing campaigns. They are equally comfortable developing big-picture messaging frameworks and crafting channel-specific content, helping ensure a consistent voice across platforms while building meaningful connections between audiences and the work happening on our stages and throughout our organization.

ABOUT TWO RIVER THEATER


Two River Theater produces a theatrical season that includes American and world classics, new plays and musicals, programs for young people, and festivals of new work. Each year, we also offer 40+ events that reflect our diverse community of Red Bank, New Jersey. Two River produces work on two stages-the 350-seat Rechnitz Theater, and the flexible 110-seat Marion Huber Theater. The theater's recently opened Center for New Work, Education and Design is a three-story facility that includes two rehearsal studios, artist labs, classrooms, expanded shops and centrally located offices. Two River Theater has commissioned and premiered original projects including Be More Chill by Tony Award nominee Joe Iconis and Joe Tracz (the theater's first Broadway production) and Hurricane Diane by former Playwright-in-Residence Madeleine George (which won an Obie Award for its Off-Broadway run). In June 2019, Two River was nationally recognized by USA TODAY as one of "10 great places to see a play" across the U.S. Two River serves thousands of students and community members through arts and humanities programs at the theater, in schools and throughout its region. Two River Theater is led by Artistic Director Justin Waldman and Managing Director Nora DeVeau-Rosen and was founded in 1994 by Joan and Robert Rechnitz.

MISSION


We create great American theater by developing and producing new works and world classics that most richly direct our gaze to the life of the human spirit. We cultivate an audience that cherishes the intimate joy of theater, enriched when shared by a community of others.

VISION


To be a theater whose work contributes to the canon of world theater and is a vital cultural resource for our community.

OUR CORE VALUES


Two River Theater is dedicated to the goal of building an equitable and culturally diverse work environment and strongly encourages applications from members of underrepresented groups. We encourage all candidates to apply, even if they do not currently meet all qualifications. We know there are great candidates who may not have all the qualifications listed above but possess intuitive knowledge or other fully transferable skills. If that's you, don't hesitate to apply and tell us about yourself.POSITION HIGHLIGHTS
• Serve as a key steward of the organization's voice across marketing and communications channels
• Lead messaging strategy across email, website, social media, paid advertising, and press initiatives
• Shape audience journeys and communication strategies that drive engagement, conversion, and ticket revenue
• Build and deploy email marketing campaigns, including segmentation and targeting strategies
• Manage website content, campaign landing pages, and audience-facing digital experiences
• Write marketing copy, patron communications, press releases, and media materials
• Define social media strategy in partnership with the Content Producer
• Collaborate with the Assistant Director of Marketing to support integrated marketing campaigns and institutional initiatives

COMPETENCIES & SKILLS
• Exceptional writing, editing, and storytelling skills
• Ability to develop clear messaging strategies for diverse audiences and platforms
• Experience managing email marketing platforms and audience segmentation
• Understanding of website content strategy, user experience, and conversion optimization
• Strong understanding of social media strategy, content planning, and audience engagement
• Ability to interpret marketing performance data and apply insights to future campaigns
• Strong organizational, collaboration, and project management skills

PREFERRED SKILLS
• Experience working in arts, culture, theater, or live entertainment
• Experience managing paid media campaigns, particularly paid social advertising
• Understanding of SEO best practices and website analytics tools
• Experience working in WordPress or similar content management systems
• Experience writing press materials and working with media outlets
• Familiarity with audience development, ticketing, or subscription-based marketing

Annual Compensation: $50,000. Benefits package includes medical, dental and vision insurance, flexible spending accounts, generous paid time off, an employee assistance program, local business discounts, and a 403 (b) retirement plan.

To Apply: Interested applicants should visit the Two River Theater Jobs Board at and are encouraged to apply before July 10, 2026. No phone calls please.

TRT is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer offering competitive salary and full benefits. Applicants from populations underrepresented in the theater field are strongly encouraged to apply. All qualified applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, familial status, sexual orientation, national origin, ability, age, or veteran status.