Director, Demand Generation

Director, Demand Generation

This role offers the opportunity to lead the demand generation engine for a rapidly growing technology organization operating at the forefront of AI infrastructure. You will own the strategy, execution, and optimization of integrated campaigns designed to accelerate pipeline growth and business impact. The position combines strategic leadership, operational excellence, and hands-on campaign expertise across multiple marketing channels. You will shape campaign architecture, build scalable playbooks, manage performance investments, and drive measurable revenue outcomes. Working closely with sales, product marketing, operations, and executive stakeholders, you will transform marketing strategy into predictable pipeline generation. This is an ideal opportunity for a B2B marketing leader who thrives in high-growth environments and enjoys building modern demand engines from the ground up.

Accountabilities:

The Director, Demand Generation will own the end-to-end campaign strategy and execution framework, creating scalable demand programs that generate qualified pipeline and support revenue growth. This role will lead campaign planning, performance optimization, attribution, and team development while partnering closely with cross-functional GTM teams.

• Own the complete campaign engine, including campaign calendars, briefs, launch plans, content coordination, execution, measurement, and post-campaign analysis.
• Develop integrated multi-channel campaigns combining paid media, email nurture, webinars, content syndication, events, social channels, and digital programs.
• Build repeatable campaign playbooks for targeted industry segments and account clusters, ensuring scalable messaging, execution, and measurement.
• Identify opportunities for new market segments and create demand generation strategies to support expansion.
• Establish a disciplined campaign operating rhythm covering planning, creative development, quality assurance, optimization, and retrospectives.
• Balance broad segment-based campaigns with targeted strategic account programs to maximize business impact.
• Own paid media strategy and budget allocation across channels including paid social, search, programmatic advertising, content syndication, and retargeting.
• Manage external agency relationships, establish performance expectations, and optimize partnerships based on measurable outcomes.
• Partner with marketing operations to maintain accurate tracking, attribution, reporting, and CRM data integrity.
• Drive demand generation contribution to marketing-sourced and influenced pipeline targets.
• Improve attribution models, funnel measurement, lead scoring, and account-based engagement strategies.
• Analyze campaign performance, ROI, pipeline contribution, and revenue impact to guide investment decisions.
• Build, mentor, and lead a demand generation team while fostering a culture of accountability and continuous improvement.
• Represent demand generation strategy and performance in executive, sales, and go-to-market planning discussions.

Requirements:

The ideal candidate is a strategic B2B marketing leader with deep demand generation expertise, strong analytical skills, and a proven ability to build scalable campaign engines in high-growth technology environments. You bring experience combining creativity, operational discipline, and revenue-focused execution.

• 8+ years of experience in B2B demand generation, including at least 3+ years leading integrated campaign strategy at a Director level.
• Proven experience owning full campaign lifecycles, including planning, briefs, launches, optimization, and performance analysis.
• Strong background building and executing multi-channel campaigns across paid media, nurture programs, webinars, events, content syndication, and digital channels.
• Demonstrated experience developing segment-based or vertical ABM campaigns at scale.
• Hands-on expertise managing paid media programs across platforms such as LinkedIn, Google Ads, programmatic advertising, and content networks.
• Experience managing agencies, negotiating partnerships, and holding vendors accountable to performance metrics.
• Strong understanding of marketing attribution, pipeline reporting, and revenue measurement frameworks.
• Experience with tools such as Salesforce, Bizible, Marketo, HubSpot, or similar marketing technology platforms.
• Ability to analyze campaign performance data and translate insights into strategic decisions.
• Experience working in enterprise B2B technology environments, preferably within infrastructure, storage, data platforms, AI/ML, or related industries.
• Proven ability to build structured demand generation programs within fast-growing organizations.
• Strong executive communication skills with the ability to present campaign results, recommendations, and ROI insights to senior stakeholders.
• Collaborative leadership style with the ability to influence across marketing, sales, product, and operations teams.

Benefits:

• Opportunity to build and scale a critical demand generation function within a fast-growing technology organization.
• High-impact leadership role with direct influence on pipeline growth and go-to-market strategy.
• Collaborative environment with cross-functional exposure to marketing, sales, product, and executive teams.
• Opportunity to work on innovative AI infrastructure solutions serving enterprise customers worldwide.
• Remote work flexibility.
• Professional growth opportunities within a rapidly expanding organization.
• Culture focused on accountability, innovation, collaboration, and customer impact.