Product Marketing Manager

Product Marketing Manager

WASH is a company that our customers depend on to keep them going so they can provide valuable services to their clients across USA and Canada (Coinamatic Inc. and ParkSmart Inc). We strive to build a sense of purpose and achievement in the work we do while staying true to the DNA of our core values. We value our people and encourage the development of talented and motivated employees to support the continued performance and growth of our diverse operations. We have been the foundation of many successful careers. At our core we are an innovation driven, fast-paced team environment with a high performance culture. If you are looking for a career that will challenge and engage you, is focused on customer care and quality service, then WE are the company for you. We invite you to bring your passion and experience to our team!

The Product Marketing Manager will own market-level strategy, segmentation, pricing, and positioning for WASH's route-based laundry business, with a primary focus on B2B multifamily and property management customers. This role is responsible for defining how we compete and win in each local market by developing data-driven segmentation frameworks, setting pricing and contract strategies, and shaping differentiated positioning that reflects both market dynamics and the real customer experience WASH delivers. Working closely with the Head of Experience Design, this role ensures that customer journey insights, voice of customer data, and experience quality signals are translated into clear value propositions, messaging, and go to market strategies. You will play a critical role in aligning what we sell, how we price, and how we position WASH with the actual experience delivered to residents and property managers, ultimately driving growth, retention, and long-term customer value. You will partner cross functionally with product, sales, finance, operations and experience design to bring cohesive, market relevant strategies to life.

Key Responsibilities

• Conduct ongoing market analysis including segmentation, sizing, customer needs, and economic dynamics to inform GTM strategy.
• Own and evolve data-driven segmentation frameworks incorporating behavioral, economic, and customer experience insights to prioritize markets and tailor strategies.
• Define clear, differentiated value propositions that articulate both business and resident experience benefits.
• Develop market specific positioning that reflects competitive dynamics and WASH's unique service and experience model.

• Partner with finance and sales to develop pricing strategies, deal structures, and approval frameworks for long-term multifamily contracts.
• Align pricing and packaging with delivered experience and customer expectations to support retention and long-term value.

• Partner with Experience Design and VoC programs to incorporate customer journey insights, pain points, and experience quality signals into GTM strategy.
• Ensure alignment between marketed value, pricing, and delivered experience.
• Translate customer experience insights into messaging, proof points, and commercial narratives that resonate with property managers and owners.

• Equip sales teams with clear product narratives, competitive battlecards, pricing guidance, and market insights to improve win rates.
• Partner with vertical marketing to activate GTM strategies through demand generation, lifecycle marketing, and field programs.
• Support complex, long-cycle B2B and B2B2C sales motions with tailored materials and deal support.

• Lead competitive intelligence efforts by market, including pricing, positioning, service models, and win-loss insights.
• Monitor GTM performance, market share, win rates, and retention indicators, adjusting strategies as needed.

Qualifications

• 5+ years of experience in product marketing, go to market strategy, or market strategy roles.
• Bachelor's degree in business, economics, marketing, or a related field.
• Experience owning pricing strategy, competitive intelligence, and market-level GTM planning.
• Experience supporting complex, long-cycle B2B or B2B2C sales motions, ideally with multi-year contracts.
• Strong analytical skills with experience translating complex datasets into actionable insights.

Preferred Experience

• Experience in multifamily, property management, facilities services, or related industries.
• Experience in route-based, field service, or distributed operations businesses.
• Experience working across geographically distributed markets.

How You Work

• You are both commercially minded and customer oriented, able to connect market dynamics with real customer experience.
• You bring structure and clarity to complex problems, translating data and insights into actionable strategy.
• You balance analytical rigor with pragmatism, moving quickly while maintaining strategic discipline.
• You communicate clearly and effectively, tailoring your message for both executive and operational audiences.

What Success Looks Like

• Clear, differentiated positioning that reflects WASH's true customer experience.
• Improved win rates and stronger competitive performance in priority markets.
• Increased retention and renewal driven by better alignment between expectations and delivered value.
• Scalable segmentation and pricing frameworks that support sustainable growth.
• Strong alignment across product, experience, sales, and marketing teams.

This role is ideal for a strategic, data-driven marketer who is excited to bridge strategy and customer experience and help define how WASH wins in its markets.