Product Marketing Manager

We’re looking for a Product Marketing Manager to lead the marketing for Neurocare’s U.S. medical products business. This role is about redefining and optimising how neurocare shows up in the market - gradually moving from a purely transcranial magnetic stimulation (TMS) focused product story to a clear, differentiated product platform position built around integrated, multi-modal mental healthcare, while supporting and growing the TMS business. This shift will need to be carefully planned and executed – building on our strengths and adding more dimensions to help differentiate our brand. You will take ownership of translating this shift into compelling, compliant, and commercially effective marketing across all our channels - shaping how our offering is understood by both clinical and commercial audiences across the U.S. Working closely with U.S. leadership and global teams, you will drive this transition on the ground while ensuring consistency of branding, clinical standards, and long-term product platform strategy. Key Responsibilities 1. Demand Generation & Pipeline Impact Own the generation of high-quality, pre-qualified leads for the U.S. business, directly contributing to pipeline growth and commercial success. Execute demand generation strategies targeting relevant clinical and commercial audiences and track performance metrics and ROI 2. Product Platform Positioning & Go-to-Market Execution of product platform strategy into campaigns that drive demand. Develop U.S.-specific positioning for a multi-modal platform Execute integrated go-to-market plans ensuring alignment of messaging Translate complex clinical and product concepts into compelling, compliant, and commercially effective marketing 3 - Channel Strategy & Integrated Campaign Execution Design and execute a high-impact, multi-channel marketing approach to generate market demand. Plan and execute integrated campaigns across digital, email, partnerships, and marketing events Elevate digital growth marketing (paid search, SEO, conversion optimization, landing pages) as a driver of scalable lead generation Utilize HubSpot as the central marketing and CRM platform, including campaign execution, lead capture, nurturing flows, and marketing automation Leverage modern marketing tools, automation, and AI to improve targeting, personalization, and execution efficiency 4 - Conferences, Events & Field Marketing (Strategic Demand Driver) Own the strategy and execution of medical conferences and events as a key component of the U.S. demand generation engine. Define the role of conferences and field events within the broader marketing strategy Plan and execute national conference presence end-to-end — including concept, messaging, booth experience, logistics, and on-site event management Ensure seamless lead capture and qualification directly into HubSpot, with structured tagging, segmentation, and follow-up workflows Coordinate pre-event and post-event campaigns (email, retargeting, content) to maximize impact on lead pipeline Measure and continuously optimize event ROI, focusing on lead quality, conversion, and pipeline contribution 5. Data, Performance & Continuous Optimization Establish a data-driven marketing approach with full visibility into performance and impact. Define and operationalize KPIs and tracking frameworks across all marketing activities, with a focus on lead quality, conversion, and ROI Analize campaign and channel performance, identifying opportunities to improve efficiency and scale what works Build strong feedback loops between marketing, sales, and operations to continuously improve lead quality and conversion rates 6. Cross-Functional Collaboration Act as the central connector between U.S. commercial teams and global marketing, ensuring alignment and execution speed. Partner closely with U.S. sales team to support market needs, align on target audiences, pipeline priorities, and lead qualification criteria Ensure tight integration between marketing and sales within HubSpot (handover processes, lifecycle stages, reporting) Collaborate with global marketing team to implement global strategy and leverage assets to support the U.S. marketing needs Experience & Skills Required Proven experience in medical device or life sciences marketing, with a strong track record in demand generation Demonstrated ability to design and execute integrated marketing strategies that drive high-quality lead generation and measurable commercial outcomes Strong understanding of U.S. healthcare market dynamics, including how to effectively reach and convert clinical and commercial audiences Proven success with digital marketing strategies and tactics Strong experience using HubSpot (or similar CRM platforms) as tool for campaign execution, lead management, automation, and performance tracking Proven success planning and executing medical conferences and field marketing activities Proven ability to translate complex clinical and product concepts into clear, compelling, and compliant marketing communications Strong cross-functional collaboration skills, with experience working across sales, marketing, clinical, and leadership teams High attention to detail, with a strong sense of brand, quality, and consistency Highly Desirable Experience in neuromodulation, TMS, or mental health markets Experience in multi-product based marketing models Familiarity with regulated marketing environments (US FDA) Experience building and scaling demand generation engines Comfortable operating in a global organization, balancing U.S. market needs Personal Attributes Strongly outcome driven Analytical and data-driven, with the ability to translate insights into action Confident communicator to diverse stakeholders High ownership mentality Life and disability insurance available for purchase #J-18808-Ljbffr