Sr. Graphic Designer

Role requires to be onsite in Dallas, TX. Our client is a family-owned consumer brand development company with a track record of creating, launching, and scaling brands including Dr. Teal’s, Cantu, and Bodycology. Today, the client manages a growing portfolio of established and emerging consumer brands across personal care, wellness, beverage, and household categories. Position Summary The Senior Graphic Designer is the primary internal creative resource and is responsible for developing and executing high-quality creative work across the company’s portfolio of brands. This is a hands‑on individual contributor role requiring a combination of original creative thinking, strong technical design capabilities, commercial judgment, and disciplined execution. The Senior Graphic Designer will create packaging, brand assets, digital and ecommerce content, social media graphics, retailer presentations, sales materials, trade‑show graphics, product mockups, and other creative deliverables supporting the client and its brands. This role is best suited for a versatile designer who is equally comfortable developing an original packaging concept, preparing production artwork, creating digital campaign assets, and improving a retailer presentation-all while maintaining a high standard of creativity, accuracy, organization, and professionalism. Key Responsibilities Creative Development and Brand Design Develop original concepts: Translate brand strategy, consumer insights, campaign objectives, and project briefs into original, compelling creative concepts. Advance brand systems: Create and evolve brand identities, including logos, typography, color palettes, iconography, visual guidelines, and other foundational brand elements. Extend agency work: Apply and expand externally developed brand systems across new products, formats, campaigns, and channels without relying on agencies to solve every new creative application. Present thoughtful options: Develop multiple viable creative directions when appropriate and clearly communicate the reasoning, strengths, and tradeoffs behind each. Protect brand consistency: Maintain visual consistency across packaging, retail, ecommerce, digital marketing, social media, sales materials, and physical brand experiences. Packaging Design and Production Own packaging development: Lead packaging design and execution across brands, from initial concepts through production‑ready artwork. Create retail‑ready designs: Develop packaging that is distinctive, commercially effective, easy to understand, and appropriate for its category and retail environment. Manage technical execution: Work confidently with dielines, mechanicals, print specifications, prepress requirements, color systems, finishes, and production‑ready files. Ensure artwork accuracy: Confirm that packaging reflects approved copy, claims, specifications, legal lines, barcodes, dimensions, and other provided requirements before release. Manage versions and extensions: Maintain accuracy and consistency across artwork revisions, product variants, fragrances, flavors, sizes, SKUs, and product lines. Support production quality: Review proofs, communicate artwork requirements, and collaborate with printers, converters, manufacturers, and other partners to resolve production issues. Digital, Ecommerce and Marketing Creative Create digital assets: Produce polished, on‑brand creative for paid and organic social media, DTC websites, email, Amazon, retailer.com platforms, and other digital channels. Adapt creative by channel: Translate campaign ideas appropriately across Instagram, Facebook, TikTok, LinkedIn, websites, ecommerce platforms, and emerging channels. Support digital merchandising: Create ecommerce imagery, product detail page content, banners, promotional graphics, infographics, product education, and other conversion‑focused assets. Build campaign systems: Develop coordinated creative assets that can scale across placements, sizes, platforms, audiences, and stages of the customer journey. Qualifications 3+ years of professional graphic design experience, preferably within consumer packaged goods, retail, branding, or a packaging‑focused agency. Demonstrated experience creating original brand and packaging concepts—not solely adapting or producing previously established creative. Significant experience designing packaging for consumer products sold through retail or ecommerce channels. Strong knowledge of dielines, mechanicals, print production, prepress, color management, proofing, and production‑ready artwork preparation. Advanced proficiency in Adobe Creative Suite, particularly Illustrator, Photoshop, and InDesign. Strong proficiency in Adobe Acrobat and PowerPoint. Strong typography, layout, composition, visual storytelling, and information‑hierarchy skills. Experience designing across packaging, digital, ecommerce, social media, presentations, and physical marketing materials. Ability to manage several brands and concurrent projects in a fast‑paced, entrepreneurial environment. Strong attention to detail and consistent quality‑control discipline. Demonstrated ability to work independently, manage time effectively, and complete assignments without continuous supervision. Strong problem‑solving skills and the ability to present thoughtful recommendations when facing incomplete information or creative challenges. Clear, respectful, and professional communication skills. Ability to receive direction and feedback constructively while contributing an informed creative point of view. Required Portfolio Candidates must submit a portfolio demonstrating: packaging design for DTC/Retail, CPG, or relatable outputs. Role Structure Reports directly to the Director of Marketing. Works closely with the Brand Manager, Digital and Ecommerce Lead, external creative partners, vendors, and the broader team. #J-18808-Ljbffr