Social Media Manager

Randstad is partnering with a prominent, global, mission-driven non‑profit organization to recruit a Social Media Marketing Manager. This role drives organic digital and social media strategy to expand brand visibility, elevate executive thought leadership, and deepen engagement with partners, donors, and key stakeholders. The ideal candidate is a strategic storyteller who leverages data, digital platforms, and creator partnerships to amplify global impact. Key Responsibilities: Digital Strategy & Content Operations Develop and execute cohesive, cross‑platform organic social media strategies across major channels (LinkedIn, X/Twitter, Instagram, Facebook, TikTok). Manage integrated content calendars aligned with organizational campaigns, fundraising initiatives, and core awareness moments. Produce compelling, purpose‑driven content highlighting global program impact and donor initiatives. Utilize platform trends, features, and performance insights to continually optimize audience growth and engagement. Oversee social listening and community moderation to protect brand reputation and build authentic stakeholder relationships. Provide digital guidance and content best practices to distributed and international team leads to ensure global brand alignment. Support crisis and rapid‑response communications with timely, brand‑aligned messaging as needed. Produce social‑first multimedia assets (including short‑form video/Reels) using standard design and platform tools. Executive Visibility & Thought Leadership Formulate and execute strategic personal branding and thought leadership plans for senior executive leadership, primarily on LinkedIn and X (Twitter). Draft high‑impact thought leadership content that positions executive leadership as key voices in global development, philanthropy, and social impact. Identify high‑value conversations and industry trends for executive participation. Creator & Advocacy Partnerships Design and implement creator and influencer engagement strategies to broaden reach and strengthen advocacy. Identify, vet, and maintain relationships with values‑aligned advocates, digital partners, and micro‑influencers. Oversee campaign execution from outreach and agreements to content alignment and performance tracking. Analytics, Reporting & Optimization Monitor and evaluate core metrics across platforms, including reach, engagement, web referral traffic, and conversion trends. Deliver regular performance reports and actionable insights to inform future strategy. Utilize social listening tools to gauge brand sentiment, sector trends, and audience dynamics. Skills & Core Competencies: Strategic Communication: Exceptional ability to adapt tone and messaging across diverse channels, executive voices, and audience demographics. Project Management: Strong organizational skills with a proven track record of managing competing priorities in fast‑paced environments. Analytical Mindset: Adept at interpreting digital performance data and translating insights into actionable campaign optimizations. Agility & Discretion: High adaptability when responding to emerging global events or brand risk management. Required Qualifications: Education: Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, or a related discipline. Experience: 5+ years of experience managing multi‑platform social media operations and digital strategy for a corporate brand, global non‑profit, or executive leadership team. Technical Proficiency: Hands‑on experience with social analytics tools (e.g., Sprout Social, Meta Business Suite, LinkedIn Analytics) and content creation software (e.g., Canva, Adobe Creative Suite, CapCut). Leadership Alignment: Proven experience collaborating directly with senior executives and cross‑functional leadership teams. #J-18808-Ljbffr