Marketing Operations Specialist

Marketing Operations & Integration Specialist

This role exists because our growth now outpaces our marketing operations. Every clinic we acquire needs its email, SMS, booking, tracking, listings, and website stood up and connected to our system, and today that work competes for time with everything else the growth team runs.

You will own that integration work and turn it into a repeatable playbook, so each new clinic launches faster and cleaner than the last. Alongside it, you will be the operator behind our day-to-day engine: lifecycle campaigns, YouTube publishing, social, website, and direct mail.

Our copy is already drafted with AI and approved by our audiologists, so the job is not writing. It is execution, accuracy, and systems: getting the right message to the right patients on time, with zero errors, and automating anything you find yourself doing twice. This frees our Head of Growth and marketing leads to focus on strategy and growth instead of setup and sends.

Key Responsibilities

• Own the marketing integration checklist for every newly acquired clinic, from kickoff through go-live
• Set up or migrate email and SMS platforms; import and segment patient lists with opt-outs respected
• Connect booking links, forms, call tracking, and UTMs so every lead source is attributed
• Set up Google Business Profile, review generation, and social accounts for each location
• Coordinate website updates with our web developer and QA every system before launch
• Hit each launch date with the Head of Growth and Clinic Marketing Manager, and document every integration so the next one goes faster
• Build, segment, test, and schedule 6 to 12 campaigns a week in ActiveCampaign, SimpleTexting, and CounselEar
• Turn audiologist-approved copy from Notion into accurate, on-time sends
• Manage lists, tags, and automations, and keep patient data clean across platforms
• Catch errors before anything goes out: links, merge fields, segments, send times, and opt-out handling
• Upload and package every video: titles, descriptions, tags, chapters, cards, end screens, and pinned comments
• Coordinate editors in Frame.io and keep the Notion video pipeline current
• Report weekly channel performance to the YouTube Lead
• Own social across our brands: plan the content calendar and repurpose videos, emails, and events into posts, reels, and stories
• Schedule and publish, respond to comments, and report on what is working
• Update pages and content in WordPress (Elementor)
• Keep funnels, forms, and booking links working, and brief our developer on larger builds
• Produce clinic letters and campaign graphics in Canva
• Send mailings through Click2Mail
• Use Claude, ChatGPT, Zapier, and similar tools to automate recurring work: list syncs, QA checks, weekly reports, and content repurposing
• Maintain a short SOP for every process you own
• Compile a weekly marketing operations report across email, SMS, YouTube, and social
• Support virtual patient summits and webinars with promotional sequences, registration, and speaker logistics

Required Qualifications

• 3+ years of hands-on marketing operations experience for a U.S. company, across email, SMS, and website
• Has personally built campaigns and automations, not just sent them, in a major ESP such as ActiveCampaign, Klaviyo, HubSpot, or Mailchimp
• Has sent SMS campaigns, either in a dedicated platform (SimpleTexting, Attentive, Postscript) or within an ESP
• Has set up or migrated marketing systems for a new business, location, or brand (ESP, CRM, tracking, listings)
• Has run social media accounts for a brand, including short-form video and scheduling tools
• Comfortable editing WordPress sites, with basic HTML and CSS
• Uses AI tools daily and can show real examples of automating their own work
• Excellent written English and strong attention to detail

Preferred Qualifications

• YouTube Studio and channel operations experience
• Elementor, Zapier or Make, Notion, Canva, Google Analytics 4, and Looker Studio
• Healthcare, multi-location, or local business marketing experience
• Post-acquisition or new-location marketing integration experience
• Familiarity with patient data privacy (HIPAA) and email and SMS consent rules
• Direct mail experience
• Prior experience working U.S. business hours from the Philippines

Ideal Candidate Profile

You are:

• A systems builder. You see a repetitive task and automate it rather than doing it twice.
• Meticulous. You test the link, check the segment, and confirm the opt-outs before you hit send, every time.
• Comfortable owning a project end to end. You can take a new clinic from a blank checklist to a clean go-live without being chased.
• A proactive communicator. You flag blockers early, give clear status updates, and work well across time zones.
• A fast learner who works independently, picks up new platforms quickly, and hits deadlines.
• Someone who documents as you go, so the next launch is easier for you and for the team.

Why Join Us

• Real ownership. You will own the marketing integration playbook for a company actively acquiring clinics, and shape how every new location launches.
• Meaningful work. The messages you send help people living with tinnitus and hearing loss find care that improves their daily lives.
• A modern stack. We already use AI in our content workflow, and we want someone who will push that further.
• Growth. As our clinic network expands, so does the scope of this role.