Digital Marketing Specialist

TruVolt Brands (Snow Joe, Sun Joe, Aqua Joe, Auto Joe, and Jetson) is a fast-growing consumer products company on a mission to disrupt historically gas-driven market sectors with top-quality, reliable, and easy-to-use innovations that are affordable and eco-conscious. With a portfolio of over 500 products spanning electric and battery-powered outdoor power equipment, pressure washers, lawn care, and personal mobility — including the #1 selling e-bicycle in the US — TruVolt operates across major retail and e-commerce channels including Amazon, Home Depot, Walmart, Sam's Club, Costco, and more.

Our team is passionate, collaborative, intellectually curious, and driven to continuously learn, experiment, and deliver results. We empower people to do their best work in a healthy, family-like culture with competitive pay, great benefits, and real opportunities for growth.

We're looking for a Digital Marketing Specialist to keep our marketing engine organized and on schedule across multiple brands and platforms. You'll own the marketing calendar, make sure every team delivers the assets we need, schedule and launch promotions, and report on how they perform.

You'll report directly to our Digital Marketing Manager and work with design, e-commerce, product and sales teams every day.

Key Responsibilities

• Build and manage the marketing calendar across all brands, including promotions, launches, holidays and seasonal pushes.

• Create and run checklists across departments to make sure the right assets, such as images, videos, copy, pricing and product details, are collected on time for each campaign and media account.

• Schedule posts, emails and promotions across social media, email/SMS, brand websites and other digital platforms.

• Launch and push promotions on time, and confirm everything is live and correct across every channel.

• Write weekly promotional copy for multiple brands, keeping each brand's voice consistent.

• Install, set up and maintain marketing software and tools, including scheduling platforms, tracking pixels, plugins and integrations.

• Track and report weekly metrics and campaign performance, and flag what's working and what isn't.

• Keep marketing assets, accounts and files organized so the team can find what they need quickly.

• Support the Digital Marketing Manager with day-to-day projects, campaign setup and follow-ups.

Qualifications

• 1–3 years of experience in digital marketing, marketing coordination or a similar role.

• Experience managing content or promotional calendars across multiple platforms.

• Strong organization and follow-up skills, with the ability to keep multiple teams and deadlines on track.

• Clear, concise copywriting for promotions, emails and social posts.

• Comfortable learning, installing and troubleshooting new marketing tools.

• Experience supporting multiple brands or product lines is a plus.

Tools & Skills

• Social media scheduling tools (Meta Business Suite, Later, Sprout Social or similar).
• Email/SMS platforms (Klaviyo, Mailchimp or similar).
• Shopify or similar e-commerce platforms.
• Google Analytics and platform-native analytics.
• Project management tools (Asana, Monday or similar).
• Canva for quick resizing and asset updates.
• Excel or Google Sheets for tracking and reporting.