Director of Marketing

Director Of Marketing

The Director of Marketing provides strategic leadership and operational expertise for all advertising and institutional marketing initiatives within the university. This role manages day-to-day relationship oversight of external vendors and provides direct services with Admissions and Academics. A critical function of this role is the establishment and maintenance of the university's project management systems and data dashboards, ensuring maximum team velocity and accountability. The Director of Marketing acts as the primary brand gatekeeper, auditing and refining campus-wide communications to ensure a high-quality, professional brand voice. By overseeing the production-heavy arms of the department, including graphic design, web development, and project management. Must be on call during weekend and evening hours for events and in the event of a crisis.

Responsibilities:

• Works with key stakeholders to develop and execute advertising and marketing strategies that most effectively utilize funds for maximum impact; provides day-to-day client support for active university advertisers (Admissions/Academics).
• Strategic Voice & Quality Control: Acts as the primary editor for all departmental and campus-partner content; audits and rewrites communications to eliminate to maintain professional excellence.
• Operational Systems Lead: Designs, implements, and maintains comprehensive project management systems; trains all Brand staff on policies, procedures, and routine maintenance of these systems.
• Team Management: Provides direct management and performance oversight for the brand team, ensuring production schedules and brand standards are met.
• Data & Analytics: Tracks the performance of marketing campaigns and institutional KPIs via a centralized dashboard; uses data to provide real-time reporting to the CXO and University Leadership.
• Agency & Vendor Management: Manages all major PR/Marketing agency relationships, service contracts, and billing; responsible for the strategic allocation of marketing and advertising dollars.
• Web & Digital Governance: Collaborates with the web team to ensure the quality, timeliness, and technical functionality of the RMU website and digital touchpoints.
• Intake & Traffic Control: Serves as the primary project manager for all departmental requests, establishing a "Digital Front Door" to vet, prioritize, and assign work across the team.
• Assesses all advertising opportunities from outside vendors and provides recommendations accordingly.
• Identifies emerging media and digital trends to help the university meet strategic goals in enrollment, fundraising, and reputation management.
• Other duties as assigned.

Minimum Qualifications:

• Bachelor's degree in marketing, advertising, or related field required. Master's degree preferred.
• 5–7 years of experience in marketing operations, media buying, or account management.
• 3+ years of experience managing creative production teams (design/web).
• Demonstrated expertise in professional copywriting and editing; ability to refine complex information into a clear, institutional voice.
• Advanced proficiency in project management and data visualization tools.
• Experience navigating complex institutional environments and managing high-level stakeholder relationships.

Commitment To Diversity:

RMU complies with all applicable federal, state and local laws and provides equal opportunity in all educational programs and activities, admission of students and conditions of employment for all qualified individuals regardless of race, color, sex, religion, age, disability, sexual orientation, or national origin.

Reasonable Accommodation Notice:

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