Sr. Web Marketing Program Mgr

Application Deadline The application window for this opening will close on 25 July 2026. About the Role As the Senior Global Paid Media Manager at MiniMed, you will be the chief architect of our paid media footprint across the globe. You will design the overarching global paid media strategy covering search, programmatic, paid social, and display to drive patient acquisition (DTC) and healthcare professional (HCP) engagement. Operating in a strategic hub‑and‑spoke capacity, you will establish the blueprint, frameworks, and budgets at the global level while partnering with regional and country teams for local execution. You will hold ultimate accountability for global spend efficiency, performance optimization, and media governance. Key Responsibilities Architect the multi‑million dollar global paid media framework for MiniMed products across key channels (Google Search/Display, Meta, YouTube, LinkedIn, and programmatic networks). Define and scale data‑driven global audience taxonomies targeting both consumers/patients (DTC) and endocrinologists/HCPs (B2B), ensuring compliance with healthcare data regulations. Direct global budget allocation across regions using media mix modeling (MMM) based on historical performance, market maturity, and business priorities. Serve as the global lead providing localized marketing teams in EMEA, APAC, and the Americas with clear playbooks, SOPs, and asset frameworks. Act as a strategic advisor to local country managers, ensuring execution aligns with global brand guidelines while respecting local compliance norms. Oversee global media agency relationships and provide governance models for regional agencies. Manage and monitor the global paid media budget, identifying underperforming regions or channels and dynamically reallocating capital to maximize ROI. Lead global A/B testing frameworks for creative, copy, and landing pages, synthesizing local learnings into global best practices. Partner with Web Analytics and Data Engineering teams to build unified global dashboards (PowerBI, Tableau) and establish standard KPIs (CAC, LTV, ROAS, CPA) across all markets. Minimum Requirements Bachelor’s Degree in Marketing, Business, Data Analytics, or related field with 7+ years of paid media experience managing multi‑market, global media budgets in an enterprise environment. 5+ years of direct people management experience. Advanced degree with 5+ years of paid media experience and 5+ years of direct people management experience (alternative to bachelor’s requirement). Nice to Have Prior experience in MedTech, Medical Devices, Biotech, or Digital Health. Experience navigating highly regulated spaces (FDA, GDPR, HIPAA). Expert‑level knowledge of major advertising platforms (Google Ads, Meta Ads Manager, DV360, LinkedIn Campaign Manager). Deep familiarity with healthcare marketing restrictions and patient privacy standards (e.g., EU‑MDR). Advanced data literacy for translating raw media analytics into clear business insights for executive leadership. Proven ability to work flexibly across global time zones and influence cross‑functional teams without direct authority. Physical Job Requirements Employees in this role are regularly required to be independently mobile, interact with a computer, and communicate with peers and co‑workers. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Benefits & Compensation Competitive salary (U.S. – $136,000–$230,000; selected U.S. locations – $150,000–$256,000). Health, dental, and vision insurance, Health Savings Account, Flexible Spending Account. 401(k) plan with company match, incentive plans, short‑term disability coverage, paid time off, holidays, Employee Stock Purchase Plan. Employee Assistance Program; Non‑qualified Retirement Plan Supplement; Capital Accumulation Plan. Additional benefits may apply based on location and employment status. Equal Employment Opportunity MiniMed provides equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity, genetic information, marital status, familial status, membership, or activity in a local human rights commission, veteran status, or any other characteristic protected by federal, state, or local law. Reasonable accommodations are available for qualified individuals with disabilities. MiniMed participates in the federal E‑Verify program. #J-18808-Ljbffr USA-MiniMed Distribution Corp. 1018