VP OF Digital Marketing

Vice President of Digital Marketing

About the Company

Popular experiential mini golf & casual dining concept

Industry
Entertainment

Type
Privately Held

Employees
1001-5000

About the Role

The Company is in search of a Vice President of Digital Marketing to spearhead the brand's digital growth strategy and ensure a seamless digital experience for guests. The successful candidate will be the senior leader responsible for the digital ecosystem, encompassing performance marketing, digital acquisition, CRM strategy, website experience, and digital guest engagement. This role is pivotal in scaling the brand's digital presence, particularly in the context of rapid national expansion. The VP will lead a small team and is expected to be a modern digital executive with a strong background in blending brand and performance marketing, capable of building scalable digital infrastructure that delivers measurable business results. Key responsibilities for the Vice President of Digital Marketing include leading the digital marketing strategy, owning the digital growth engine, and driving the brand's digital experience. The ideal candidate will have over 10 years of digital marketing experience in consumer-facing industries, a proven track record in multi-channel digital marketing, and a deep understanding of performance marketing, CRM, and analytics. They should be adept at managing paid media across various platforms, overseeing website strategy, and leading a team to support the full guest experience. The role demands a leader who is highly collaborative, thrives in fast-paced environments, and is committed to shaping the future of a rapidly growing national brand.

Hiring Manager Title
Chief Growth Officer

Functions

• Marketing