E-Commerce Lead

Job Description Summary:The E-Commerce Lead is responsible for end-to-end management and optimization of the brand’s official website and online sales operations. This includes ownership of product presentation, site performance, digital merchandising, and customer-facing e-commerce functions. The role ensures a seamless online shopping experience that drives conversion, supports brand positioning, and maximizes online revenue. Also we are expecting a highly creative and execution-driven Content Creator to lead short-form video production across TikTok and Instagram, while actively engaging with our community and shaping early-stage customer experience.This role is not just about operation and content creating — it sits at the intersection of content, community, and conversion, turning attention into engagement and ultimately into purchase intent.Job Description:Key ResponsibilitiesOwn day-to-day operations of the brand website, including product listings, content, pricing, and inventory alignmentEnsure accurate and timely product information through close partnership with Product Development and internal teamsLead PDP execution, driving content quality and ongoing conversion optimizationDrive SEO strategy to increase organic visibility and trafficOwn and optimize the Shopify platform, including backend management, integrations, and site performanceOversee customer inquiries to ensure a responsive, brand-aligned experienceManage membership and CRM operations, including user accounts and loyalty programsExecute online-exclusive launches and digital campaignsAnalyze site performance and implement actions to improve conversion, sales, and user experiencePartner with Brand Experience Marketing on promotions and launches; collaborate cross-functionally to ensure seamless executionPlan, create, and publish daily short-form content (TikTok, Reels)Develop UGC-style content, product demos, and trend-based videosIdentify and execute viral content formats relevant to beauty audiencesManage creator collaborations and UGC sourcingEngage with comments, DMs, and community conversations (CX touchpoint)Translate customer feedback into content ideas and product insightsSupport in-person events, activations, and content captureCollaborate with Growth team to align content with conversion strategyRequired QualificationsProven experience in e-commerce operations or digital retail managementHands-on experience with Shopify, including site management, product setup, and app ecosystemStrong understanding of website CMS, product merchandising, and online retail workflowsKnowledge of SEO best practices and performance optimizationExperience managing PDP content and driving conversion optimization strategiesFamiliarity with CRM, membership systems, and customer service operationsStrong organizational and communication skillsAbility to work in a fast-paced, cross-functional environment2–5 years experience in TikTok / social content creation (beauty preferred)Strong understanding of TikTok algorithm, trends, and content formatsAbility to shoot, edit, and publish high-quality videos independentlyDeep understanding of Gen Z / beauty consumer behaviorBenefitsPremium Medical Insurance Coverage401(k) Savings PlanPaid Time Off (PTO) based on seniorityPaid HolidaysAdditional Workplace Offerings (subject to change or eligibility.)Annual Bonus PlanOnsite Employee Fitness Center with Indoor Racquetball Court and Yoga RoomSummer FridaysComplimentary Gourmet Breakfast, Lunch, and DinnerRelocation Support for New HiresWork Anniversary RecognitionsCongratulatory & Condolence GiftsEmployee Referral Bonus ProgramLicense/Certification ReimbursementsCorporate Employee DiscountsVisa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green CardCommuter Support (Shuttle Bus Program and EZPass Support)Vehicle PerksQualification(s):Education(s):Bachelor of Arts (B.A): Marketing, Bachelor of Science (B.S): Digital Communications and Media/MultimediaWork Experience:Experience Range III: 4 - 8 years of relevant experience or industry exposure in a related fieldSkill(s):Digital Media, eCommerce Marketing, Online Marketing, Social Ecommerce, Web CommerceLanguage(s):KoreanCertification(s):Not ApplicableThe anticipated compensation range is22.75 - 44.50 USD HourlyActual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the “Company”) is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. #J-18808-Ljbffr Kiss Products