Head of Marketing @ Circadian Health Company

Role: Head of Marketing Location: Remote Salary: $120K-$160K based on experience Our client has grown from a Shopify store to a seven-figure e-commerce brand with 40K+ passionate customers who've transformed their sleep, energy, and health through light therapy. Now they're at an inflection point: evolving from product-focused to education-first, launching their first flagship course, and positioning themselves as the definitive authority on living in sync with nature’s light. Key Responsibilities Acquisition & Growth Build and scale acquisition funnels across paid media (Meta, Google) with a six-figure budget Develop their content engine: SEO strategy that drives organic traffic from 5K to 50K+ monthly visitors Relaunch affiliate and influencer programs, turning their community into growth drivers Own CRO across the site – every percentage point of conversion improvement = $XX,XXX in revenue The Course Launch (Your Biggest Win) Lead go-to-market for their flagship circadian health course – a $500K+ Year 1 revenue opportunity Design the pricing strategy, positioning, and funnel that converts product customers into students Establish them as the education leader in an emerging wellness category Retention & Lifecycle Build CRM, email, and SMS automation that guides customers through transformation (not just transactions) Create a testimonial and case study engine – leverage their customers' success stories to build trust at scale Design community-driven marketing that turns customers into evangelists Systems & Team Establish marketing KPIs, reporting dashboards, and a scalable calendar Hire and build your dream team as the company grows (you'll make your first hire within 6 months) Qualifications Required: 5+ years leading marketing at a DTC or consumer brand, ideally health/wellness Proven track record scaling brands from low seven figures to eight figures Deep expertise in paid acquisition, SEO, content marketing, and CRO Hands‑on experience with email/SMS platforms (Klaviyo, Attentive, etc.) and building automated lifecycles Experience launching and scaling influencer, affiliate, or referral programs You’ve launched a digital product, course, or membership before (huge plus) Your Approach: Strategic thinker who can zoom out to define positioning, then zoom in to write the email subject line Data‑driven but creative – you A/B test everything but know when to trust your gut Comfortable in scrappy, fast‑moving environments where you wear multiple hats Obsessed with transformation marketing, not just performance marketing Passion: You genuinely care about health, wellness, and helping people live better Bonus: You have opinions on red light therapy, sleep optimization, circadian rhythms, or biohacking Why This Role is Different This isn't a “scale what’s already working” role. You'll reposition an entire brand, launch new revenue streams, and define a category. If you've been stuck optimizing someone else’s campaigns at a larger company, this is your chance to build from first principles. The Opportunity: Timing: Proven product‑market fit (4.8★ rating, rabid community), now entering exponential growth phase Ownership: First marketing hire – you build everything. Full P&L ownership. No politics, no red tape. Equity: Meaningful equity stake in a fast‑growing wellness brand, not just a salary Impact: Your work directly determines whether they hit $5M or $10M next year Category: Circadian health is exploding (see Huberman, Matt Walker, Andrew Huberman). They're positioned to own it. The Team & Culture Work directly with the Founder, who bootstrapped this from $0 to seven figures Fully remote, async‑first culture – outcomes over hours, flexibility over face time Small team (15 people), huge ambition They move fast: idea Monday, launched Friday The Comp Salary: $120K‑$160K based on experience Equity package (early employee stake) Full health benefits, unlimited PTO, $1K/year professional development budget Premium home office setup You’ll Love This Role If… You’ve been the first or second marketing hire at a DTC brand that scaled You’re energized by building, not maintaining You want to create a movement, not just run ads You geek out over wellness trends and read Huberman Lab notes You’d rather own results than have a fancy title at a big company You believe marketing is about transformation, not just transactions What Success Looks Like Year 1 Goals You’ll Own: 3x organic traffic through content and SEO Launch course to $500K+ revenue (40% of total revenue from education) Scale paid acquisition profitably to $2M+ annual spend Build email/SMS to 30% of revenue (up from 15%) Establish the company as “the” voice in circadian health (top 3 Google rankings for key terms) #J-18808-Ljbffr