Head of Marketing

About Us At Dakota, we’re building the next-generation global banking platform. Our mission is to empower businesses to operate globally by combining the best of crypto and traditional finance. Dakota already serves 500+ of business customers and processes billions in annualized transaction volume. From day one, Dakota has been a fully remote company. Our lean but experienced team is distributed across North America and Europe, united by a deep sense of ownership, a relentless focus on our customers, and a commitment to expanding economic freedom worldwide. Please note: Dakota is a remote-only, equal-opportunity employer. At this time, we are able to hire within the U.S., United Kingdom, Spain and Portugal. About The Role We’re looking for a Head of Marketing to own and lead go-to-market—everything from strategy to execution. This role is both strategic and hands‑on. You'll be the first full‑time marketing hire, working directly with the CEO. What You’ll Do Own marketing strategy end‑to‑end across SMB, mid‑market, and enterprise segments Define and evolve core positioning & messaging that differentiates Dakota and resonates with our audience Shape and grow our brand: from visual identity to thought leadership presence Launch a content & thought leadership engine including customer stories, industry insights, newsletters, and product updates. Build predictable lead‑generation programs to deliver a steady pipeline of qualified prospects. Partner with product and sales to create GTM playbooks, onboarding flows, and upsell campaigns Drive partnerships marketing to extend reach through co‑marketing and ecosystem relationships Establish marketing KPIs, track performance, and optimize campaigns for impact Who You Are A strategic operator with 8+ years of experience in B2B or fintech marketing You’ve built marketing programs from 0 to 1 (or 1 to 10) and know what good execution looks like Comfortable switching between positioning, partnerships, and campaign management Clear, crisp communicator—especially in writing Bonus: experience with crypto, banking‑as‑a‑service, or working with startup/VC ecosystems What We Offer Engaging problems that increase economic freedom globally Competitive salary and equity Employee‑friendly equity terms (extended exercise) Remote work, no commuting to the office Paid co‑working space/desk at an office Health, dental, and vision insurance Regular team events and off‑sites #J-18808-Ljbffr