Head of Marketing

Head Of MarketingSnout is one of the fastest growing wellness plan providers in the veterinary space, trusted by clinics across the US. We're a small but mighty startup team of <50 employees. We're searching for a data-driven and creative Head of Marketing to work closely with our CEO to build our marketing function from the ground up. This role is very multifaceted - you will lead the charge and define our veterinary facing brand, work with our hundreds of veterinary partners to market to millions of pet parents on a monthly basis, and drive the strategy behind consumer branding as well. This role is remote US based, with a strong preference for candidates in the New York City area.Snout is a B2B2C company and our plans are sold exclusively through our veterinary partners. We're looking to hire someone who is a strategic "doer." You will be in charge of both marketing to veterinarians and helping them market to their clients. The latter will be the first area of focus. The marketing team will work with our veterinary partners and their account managers to build and test campaigns, from emails to swag bags, it's all fair game. We have millions of pet parents in our database and our vet partners are hungry for support. Once we find working paths, you'll work with our product team to scale it out to all of our partners. This role combines problem solving, creativity and experimentation with data-driven decision making. You'll work with our engineering team to refine millions of records for your needs and insights. From there, you'll build outward: developing Snout's voice, visual identity, and go-to-market playbook. In this role, you'll have freedom to play and test all your ideas. There is no shortage of experiments to run. When they don't, you'll learn fast and move on. We promise you won't be bored! If you're scrappy Founding Marketer archetype, data-driven, and energized by the chance to build a brand that truly makes a difference, this is the role for you! Snout is committed to building a diverse and inclusive team. We know that great candidates may not check every box — and that's okay. If you're excited about this role and our mission, we encourage you to apply if you meet at least 75% of qualifications including the first bullet. If you need any accommodations during the application or interview process, please let us know — we're happy to support you.What You'll DoCreate a strong and recognizable Snout brand narrativeDesign and run multi-channel acquisition campaigns (email, SEO, SEM, content, social) while creating compelling content that highlights our valuePartner closely with our veterinary partners and account managers to refine ads, copy, messaging, and positioning based on performance and customer feedbackOwn marketing operations and budget: build and maintain the tech stack, set up attribution models, and create dashboards to track key metricsDrive growth experimentation by testing new channels, analyzing results, and scaling what worksBuild, coach and manage a team that successfully hits OKR goalsWhat We're Looking For5+ years of marketing experience, ideally as an early marketing hire (Founding Marketer) at a tech startup or incubator, and product or content marketing focusComfort in analytics: using spreadsheets, analytics, sales, CRM and automation tools to test, measure, and scale what worksA strong communicator and storytellerPrior hands-on experience with and a deep understanding of email (Mailchimp, etc.), digital campaigns (SEO, SEM), content, and partnerships to build brand visibility across many channelsAbility to thrive in fast-moving environments where creativity meets dataTrack record of driving growth effectively and efficiently with scrappy, innovative marketing strategies in budgetProblem-solver who leans on first principles to tackle challenges and organizer who takes ownership to lead projects end-to-endOpen to occasional travel as neededWhat Will Make You Stand OutExperience building, managing and developing high performing teamsExperience managing contractors or freelancers to execute marketing plansExperience leading product marketing and GTM efforts, from defining positioning and messaging to launching new products and driving adoption alongside our executive teamWhy You Should Join SnoutFast growing, venture capital backed technology company focused on improving access to veterinary careAbility to have a meaningful impact from Day 1, where your voice and opinion mattersUnlimited potential to grow in your career, learn and expand your skillsetsCollaborative, flexible, and friendly cultureWhy This Role Might Not Be A Fit For YouYou don't have experience at a seed, Series A/B/C startupYou are used to having a team run things for you and don't want to be hands-onYou aren't confident performing data analysis using spreadsheetsYou don't have a track record of managing a marketing budget effectively and efficientlyYou aren't a pet or animal loverYou don't live close to an airport and have travel flexibilityCompensation$150 000 - $250 000 base salaryEquityBenefitsDay 1 medical/dental/vision benefitsFlexible time off + 11 Snout calendar holidaysPaid parental leave