Head of Marketing
maegnet
Head Of Marketing
New York, New York, United States
A venture-backed supplement startup is hiring its first marketing leader to build brand and growth from the ground up. As the founding Head of Marketing, you will own positioning, storytelling, and go-to-market execution while rolling up your sleeves to drive campaigns across D2C channels. This role combines strategic vision with hands-on execution, shaping how the brand enters culture and connects authentically with the GLP-1 community.
Responsibilities
- Define and evolve brand positioning, messaging, and tone of voice
- Develop and execute go-to-market strategy across paid, organic, and influencer channels
- Launch and scale D2C acquisition (Meta, TikTok, search, email, affiliates)
- Build and engage community (Facebook groups, Reddit forums, ambassador and affiliate programs)
- Partner with creative resources to deliver compelling campaigns and content
- Implement data-driven growth frameworks: set KPIs, run weekly experiments, and optimize results
- Develop and scale UGC initiatives by identifying creators, motivating participation, and measuring impact
- Collaborate with the CEO to evolve brand strategy based on customer insights
- Set up early marketing processes and tools (CRM, project management, reporting)
- Contribute to building company culture as a founding hire
What We’re Looking For
- 8+ years of experience in brand and growth marketing, ideally within consumer health, wellness, CPG, or telehealth
- Proven track record scaling D2C brands at the early stage (Seed Series A)
- Hands-on experience building communities, paid social, influencer/creator programs, CRM, and community-led storytelling
- Data-driven mindset: able to design KPI ladders, interpret performance metrics, and adjust strategy quickly
- Strong organizational and process orientation; detail-driven, reliable, and execution-focused
- Startup energy: thrives in zero-to-one environments, comfortable wearing many hats
- Based in New York City (hybrid collaboration with CEO strongly preferred)
Nice To Haves
- Understanding of the GLP-1 ecosystem (providers, programs, or support products)
- Experience with retail or Amazon collaborations
- Fluency with AI tools in marketing workflows
Notes
- Contract-to-hire
- October - November: contract (10-20 hours/week)
- December onwards: full-time placement
- Equity offered
Vacancy posted a month ago
Similar jobs that could be interesting for youBased on the Head of Marketing in New York, NY vacancy
- ...with 70+ venues, 15K+ users, and backing from serial tech founders, investors, and hospitality heavyweights. We're hiring a Head of Marketing to own Dion's brand and growth engine, from city launches and cultural moments to influencer strategy, campaigns, and...SuggestedFreelanceLive inImmediate start
Creative People Inc
New York, NY2 days ago $185k - $225k
...Head Of Marketing Our client is one of the fastest-growing cosmetic companies in the market today. Based in New York City, we're a family-run business developing global beauty brands that deliver real-world solutions for a diverse consumer base. We're looking for...SuggestedFull timeFreelanceWork at officeWork from homeHawkeye Search Group
New York, NY2 days ago- ...Head Of Marketing GPTZero is on a mission to restore trust and transparency on the internet. As the leading AI detection platform, we empower educators, students, journalists, marketers, and writers to navigate the evolving landscape of AI-generated content. With millions...Suggested
GPTZero
New York, NY16 hours ago - ...platform that has grown significantly and profitably over the past four years, without ever focusing meaningful time or resources on marketing. Growth has been driven by product quality, word-of-mouth, and strong retention across our core verticals. We have a solid...SuggestedPermanent employmentTemporary workRemote work
Confirmo Ltd.
New York, NY16 hours ago $171.64k - $245.2k
...offerings. Our customers include global enterprises and Fortune 100 companies transforming their engineering culture. This role leads marketing for Shipping Our Expertise (SOE), Spotify's B2B SaaS business built on our platform capabilities, while also shaping the broader...SuggestedRemote workWork from homeFlexible hoursSpotify
New York, NY4 days ago- ...you've ever wanted the autonomy of a founder with the backing of top-tier investors, this is it. Moonshot is looking for a Head of Marketing to own the strategic layer end-to-end while leading and developing a growing team. You'll set the direction, build the playbook...Work at officeImmediate start1 day per week
Moonshot AI
New York, NY4 days ago $220k - $250k
...Basic information Job Name: Head of Integrated Marketing & Campaigns Location: New York/OVA Line of Business: Global Corporate Affairs Job Function: Investor Services Date: Saturday,...Work at officeCarlyle
New York, NY4 days ago$200k - $280k
...Marketing Leader We're building category-defining AI products for Finance, Planning and Operations professionals and the market is moving fast. We're looking for a data-driven, full-funnel marketing leader responsible for building and scaling Pigment's growth engine...Pigment LLC
New York, NY4 days ago$325k - $350k
...to control their financial future, and that access to financial markets should not be limited by geography, wealth, or legacy systems. We... ...investing! About the Role DriveWealth is seeking a Head of Marketing to own the company's full external presence and growth...Full timeFreelanceWork at officeWorldwideDriveWealth
New York, NY1 day ago- ...Head Of Product Marketing Location: San Francisco / New York About Titan Titan is building the next-generation IT services platform through the acquisition and transformation of high-quality Managed Service Providers. We embed AI agents directly into service workflows...
Titan Corporation
New York, NY9 days ago $180k - $215k
...Head Of Marketing Us Nordic Knots is a Swedish design house building a new standard for rugs and home. We are growing fast, and the United States is our largest market, the place where our brand has found the audience, the homes, and the cultural conversation that matter...FreelanceAfternoon shiftNordic Knots
New York, NY28 days ago- ...Head Of Marketing Pryzm is transforming how companies engage with the federal government. Today, federal procurement and capture is fragmented across disconnected workflows, siloed intelligence, and institutional knowledge locked in spreadsheets and inboxes. Pryzm brings...RelocationRelocation package
Pryzm
New York, NY8 days ago $100 per hour
...finance is being written today. ERP is one of the largest fintech markets in the world ($220,000,000,000+). Yet, tens of thousands of... ...team, growing fast with huge momentum - join early. As our Head of Marketing, you'll drive consistent pipeline growth across key...Immediate startDualentry
New York, NY2 days ago- ...Role: Senior Marketing Associate Space: AI / Life Sciences Location: NYC Onsite Interested in joining a high-growth team transforming how pharmaceutical companies leverage AI for content and commercialization? We are partnered with a fast-scaling...
People With Chemistry
New York, NY1 day ago $215k - $290k
...four days per week and Wednesdays designated as a work-from-home day. We're looking for: We are looking for a Director of Marketing to lead and scale our marketing organization with clear accountability to revenue. This position will oversee demand generation, product...Full timeWork at officeRemote workWork from homeNitra
New York, NY4 days ago$150k - $190k
...0,000- $190,000. We also offer a hybrid work environment. About ourrole: Reporting to the Director, DX Marketing Centre of Excellence, AEMEA, the Head of DX Marketing Acceleration leads high-impact acceleration programmes that deliver measurable commercial growth...Flexible hoursKao USA, Inc.
New York, NY5 days ago$170k - $190k
...Head Of Marketing Us New York City, New York Prezzee is a global leader in digital gifting and payments, having sold over 140 million gift cards through partnerships with more than 1,500 brands and serving over 6 million customers worldwide. Our mission is to change...For contractorsWork at officeLocal areaWorldwideFlexible hours3 days per weekPrezzee Pty Limited
New York, NY4 days ago$180k - $225k
...full patient lifecycle. We've recently raised our Series B and are entering our next phase of growth. What You'll Own Marketing Strategy & Execution Own marketing end-to-end across demand gen, product marketing, content, events, and brand Build a function...Full timeFlagler Health, Inc
New York, NY4 days ago- ..., technology support and lighting – have led the industry in performance and simplicity for over 40 years. Overview The Head of Marketing leads all corporate marketing functions including branding and communications globally. Responsibilities include media and industry...Work experience placementWork at office
Humanscale
New York, NY16 hours ago - ...Marketing Leader Opportunity Adaptive is a vertical AI company of 50, building the agentic operating system for the $2 trillion U.S. construction industry. We work with over 1,000 customers, partner with over 50 accounting firms, and have raised $26m from Emergence,...Live inWork at office
Adaptive
New York, NY2 days ago - ...Head Of Agentic Marketing At General Intelligence, we're building highly-capable autonomous agents for startups. Our goal is to enable the one-person, one-billion-dollar company. Our Head of Agentic Marketing will own demand generation and brand for Cofounder: building...
The General Intelligence Company of New York
New York, NY3 days ago $250k - $310k
...The Role This is not a creator partnerships role, or influencer marketing, or a PR function. The work is to craft Substack’s product-led... ...a press release. Cultural authority. You'll partner with our Head of Partnerships and Head of Brand/Editorial to build campaigns,...Full timeSubstack
New York, NY4 days ago$180k - $225k
...About the job Head of Marketing Head of Marketing Location: New York, New York Workplace Type: On-site Compensation: $180,000 - $225,000 USD + Equity About the Role We are seeking an experienced Head of Marketing to build and scale a high-...Essence Coaching Group
New York, NY4 days ago- ...cost- and emissions-reduction projects. Gravity has quickly grown market share in carbon management while creating new business lines beyond mere reporting. The Opportunity We're hiring a Head of Marketing to architect and scale Gravity's growth engine. This...Remote work
Gravity Climate
New York, NY2 days ago - ...employer. At this time, we are able to hire within the U.S., United Kingdom, Spain and Portugal. About The Role We’re looking for a Head of Marketing to own and lead go-to-market—everything from strategy to execution. This role is both strategic and hands‑on. You'll be the...Full timeWork at officeRemote workWorldwide
$150k - $175k
Head of Marketing - AgentFire.com Join to apply for the Head of Marketing role at AgentFire.com . This range is provided by AgentFire.com. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $150,000.00/...Full timeFor contractorsImmediate startRemote work- ...Nethermind, as well as contributors to major open-source cryptography and blockchain projects. The Role We are hiring a Head of Ecosystem Marketing to own how Alpen is positioned and understood by partners and the broader ecosystem with a specific focus on building credibility...
- We’re looking for an experienced, hands-on marketing leader to oversee our marketing function and build the systems that keep it aligned as we scale. This is a fractional contractor role (approximately 10-15 hours/week) where you will evaluate our current marketing environment...For contractorsRemote work10 hours per weekFlexible hours
$185k - $250k
...: Remote within the United States. Willingness to travel up to 50% as required for business needs. Position Overview The Head of Upstream Marketing, OSA is responsible for defining and driving the upstream marketing strategy for the OSA portfolio. This role translates...Remote workWorldwideFlexible hours- Head of Lifecycle Marketing Perks of Joining Legacybox: Healthcare coverage (medical, dental, and vision) Health Savings Account (HSA) eligibility Short‑term disability coverage available after the waiting period Free 24/7 access to TextCare medical support Retirement...Full timeTemporary workSeasonal workRemote work
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Head of Marketing. Be the first to apply!
