Head of Marketing

Why Shuttlebase?

Imagine websites that rebuild themselves on autopilot to sell more, convert better, and grow faster. At Shuttlebase, we're making that happen — merging generative AI, large-scale data pipelines, and experimentation into a self-evolving web.

We're a well-funded, very early-stage startup with a massive vision. Joining now means you're not just an employee — you're helping set the technical and cultural DNA of the company. If you've ever wanted the autonomy of a founder with the backing of top-tier investors, this is it.

Shuttlebase is looking for a Head of Marketing to own the strategic layer end-to-end while leading and developing a growing team. You'll set the direction, build the playbook, and work closely with the Marketing Manager to translate strategy into campaigns and content that drive pipelines.

What You'll Own

Strategy & Positioning

• Own Shuttlebase's marketing strategy end-to-end. Positioning, messaging, brand, demand, and growth.
• Shape and evolve our brand voice so we stand out in a crowded AI and eCommerce landscape.
• Build and own a proactive GTM calendar
• Define the GTM narrative and keep sales, customer success, and product aligned around it.
• Decide where and how we show up at conferences and industry events, and turn presence into pipeline.

Team Leadership

• Directly manage a Marketing Manager, setting clear goals, priorities, and a strategic framework
• Build a roadmap and prioritization layer needed to scale
• Mentor and develop a direct report

Execution & Ownership

• Build and run a content engine that turns ideas, customer wins, and insights into momentum.
• Own demand generation across paid ads, performance marketing, funnels, and experimentation.
• Operate at the intersection of strategy and tactical day to day execution

Who You Are

You're a full-stack marketer and people leader equally comfortable setting strategy, executing hands-on, and developing others.

• 7+ years of marketing experience, including leadership in a high-growth startup (SaaS, B2B, or eCommerce tools strongly preferred.
• Experienced leader in a growing marketing function that can introduce strategic roadmaps, prioritization frameworks, and a proactive GTM calendar
• Proven ability to manage and develop individual contributors, not just direct work but grow people.
• Deep understanding of content, branding, performance marketing, and demand generation.
• Strong intuition for positioning and messaging - you know how to make complex products simple and compelling.
• Hands-on experience with paid channels (Google, Meta, LinkedIn, etc.) and performance optimization.
• Comfortable owning real numbers - pipeline, CAC, conversion rates, not just awareness metrics.
• Builder mindset: strategic when needed, scrappy when it counts.
• Clear communicator who can align founders, GTM teams, and marketers around a single narrative.

What Success Looks Like

• Shuttlebase is clearly positioned as a leader in AI-powered experimentation and growth.
• Marketing becomes a predictable, scalable driver of pipeline and revenue.
• The marketing team operates with clarity, speed, and high ownership.
• Content, campaigns, and events consistently create real conversations and opportunities.

At Shuttlebase, culture isn't fluff — it's how we win

• Curiosity & Growth → We challenge assumptions, ask big questions, and push for mastery.
• Do whatever it takes → No ivory towers — everyone gets their hands dirty.
• Ownership → You own outcomes, not just outputs. Shipping is step one; impact is the goal.
• Trust → Radical transparency and accountability, even when it's hard.
• Agility → We move fast, test faster, and aren't afraid to pivot.
• This Is Your Company → Ideas fuel breakthroughs. We're all builders here.
• Enjoy the Ride → Startups are a rollercoaster — we create good vibes and celebrate wins together.

What We Offer

• Competitive compensation
• Meaningful equity — real ownership in Shuttlebase's success.
• Full health coverage (medical, dental, vision) for you + your family.
• Unlimited PTO — we trust you to take the time you need.
• Tax free commuter and parking benefits
• Office-first culture (4 days/week) — Midtown Manhattan, in the middle of it all.
• Work directly with the founding team — your impact is immediate, visible, and career-defining.
• Free One Medical Membership
• 401k