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Commercial Lead (m/f/x) - Sweden

Capri Sun Group

We are the company that brings a smile to children's faces. Our mission is to put a smile on 8 billion faces and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best tasting, sustainable, no.1 kids' drink.We are the ideal employer for thirsty people, who think in solutions, enjoy shaping a love brand and want to grow with us.We are looking for a Commercial Lead (m/f/x) - Sweden to join our sales team.Sweden is already one of the world's happiest countries - but we believe there's always room for a few million more smiles. Join Capri-Sun as we build our own Swedish organization from the ground up and become one of the first on the Swedish team that will help grow one of the world's most loved brands while creating carefree moments for children across the country.SCOPE OF THE ROLEIn this role, you will take full ownership of Capri-Sun’s business in Sweden, leading the market end-to-end. With responsibility for driving a successful Go Direct setup, you will focus on building and scaling the business while delivering profitable growth across all channels. Combining hands-on commercial execution with full P&L accountability, you will act as the key market leader, shaping the local strategy and ensuring sustainable business success.YOUR RESPONSIBILITIESFull P&L ownership SwedenOwn Sweden P&L, including revenue, trade spend, costs and gross profitDeliver profitable growth through disciplined investment and performance managementGo Direct Market developmentBuild and scale the Go Direct model while ensuring business continuityUnlock growth across retail, convenience, out-of-home, non-food retail and e-commerceDeliver the annual Sweden plan and core commercial KPIsKey customer leadershipManage top retail relationships, including ICA, COOP, Axfood and DagabLead negotiations, commercial agreements and JBPsGrow distribution, shelf presence, promotions and in-store activationTeam Leadership and organization buildLead and develop the Sweden commercial teamSet priorities, targets, resources and performance standardsBuild an ownership-driven, high-performance cultureCross-functional leadershipAlign Supply Chain, Marketing and Finance behind Sweden’s growth agendaEnsure clear connection between strategy and executionMarket insight and performance managementTrack market, competition, pricing, portfolio, promo and shopper trendsAct early on risks and opportunitiesOwn forecasting, reporting and trade spend efficiencyProvide monthly and quarterly business reviewsMeasure of successDeliver volumes and net revenue growthDelivery of gross profit and EBITMarket share, total distribution points and promotional volumeIn-store execution (shelf share, secondary placements, promo quality)Measurement and improving ROI of trade investment and instore activitiesYOUR PROFILEStrong commercial FMCG background in brand led Food or Beverage businessAt least 7 years senior commercial / key account leadership roles in the countryExperience in building or scaling a market / setup (Go Direct or similar is strong plus)Strong commercial acumen with proven experience with full P&L responsibility and annual price negotiations with top retail accountsEntrepreneurial mindset with a clear focus on expansion, not just account managementHigh level of resilience and ownership mentality to see projects through to completionTrue growth-oriented professional: combines grit, curiosity and persistence to proactively expand the business, win new opportunities and demonstrate relentless follow-through despite setbacksStrong bias for action with hands-on mentality and execution focusStrong communication skills, both verbal and written, with structured, clear thinkingHighly skilled in effective cross-functional collaborationUsed to working in a fast-paced environmentWHAT CAN YOU EXPECTCompetitive base salary and bonus packageCountry compliant benefits packageParticipate in group leadership and learning programmesRegular and systematically tracked performance reviews and feedback roundsA commitment to our sustainability: our ambition is to be the most sustainable kids drink in the worldWorking for the biggest kids drink brand worldwide, being available in 120 marketsA fast paced company, with an excellent leadership team and high growth ambitionsFlat hierarchies and lots of opportunity to take leadershipA fast recruitment process with maximum three rounds of interviews #J-18808-Ljbffr Capri Sun Group

Vacancy posted 3 days ago
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