Marketing & Communications Manager

Job Description

Job Description

MARKETING & COMMUNICATIONS MANAGER REPORTS TO: Marketing Director

SUPERVISORY RESPONSIBILITIES: None
FLSA Status: Exempt
DEPARTMENT: Advancement
LOCATION: On-site, Knoxville, TN

Reporting to the Marketing Director, the Marketing & Communications Manager oversees the creation and execution of all internal marketing and communications initiatives of the Historic Tennessee Theatre Foundation (HTTF), a nonprofit organization. This is a full-time, exempt position. This position provides the necessary deliverables to share the vital mission, identity, and role of this nonprofit organization in Knoxville and beyond.

• Create, implement, and oversee the execution of marketing campaigns, initiatives, and communications.
• Manage all internal marketing requests: food and beverage signs, show information graphics, directional signage, fundraising emails, etc.
• Create and deliver emails updating local and regional government officials on non-profit initiatives of the Theatre.
• Oversee the Theatre’s graphic design contractor’s workload and manage the applicable deliverables, including marquee graphics, new digital signage graphics and more.
• Collaborate with media outlets to produce impactful, relevant, effective communications and public relations campaigns.
• Coordinate the creation and distribution of promotional materials, including flyers, social media posts, and newsletters.
• Create and distribute press releases as needed.
• Assist with market research and audience analysis to inform marketing strategies.
• Organize promotional events and outreach activities to engage the community; execute with Marketing Director and Associate.
• Track and report on the performance of marketing campaigns with Marketing Director.
• Maintain the marketing calendar and assist with scheduling and logistics.
• Assist in compiling information and materials for marketing deliverables; mailers, event program books, press releases, etc.
• Provide appropriate content and updates for website to Marketing Associate to execute.
• Assist in managing the theatre's social media accounts and website content, ensuring consistent messaging.
• Provide reporting and information to Marketing Director to share with our external booking partner handling tour (concert/Broadway) marketing to ensure proper scheduling/integration of all communications.
• Provide relevant collateral for newsletters, social media, and more.

Other Duties

• Provides support for concert/show, Theatre services, sales, development, educational, and/or institutional activities and projects as needed.
• Works on special projects, initiatives, promotions, and other programs as needed.
• Attend external events (outreach events/community fairs) and document for social media.

• Ability to understand marketing strategies, communications, and public and media relations.
• Knowledge of effective communication strategies to engage diverse stakeholders, including internal and external parties.
• Manage multiple projects simultaneously and keep track of various tasks.
• Proficiency with the Microsoft Office Suite products including Outlook, Word, Excel, Teams, and PPT; experience with Monday.com and TM Engage is a plus.
• Ability to write creatively and with proper grammar.
• Knowledge of and ability to produce marketing content including social media graphics and copy to promote the HTTF’s non-profit mission.
• Ability to communicate effectively via phone, email, messaging and in person.
• Knowledge of and ability to produce marketing and media plans.
• Ability to present information to groups or audiences comfortably.
• Ability to think creatively to develop innovative approaches to engage the community and stakeholders.

COMPETENCIES:

• Attention to Detail: Diligently attends to details and pursues quality in accomplishing tasks.
• Decision Making and Judgment : Makes timely, informed decisions that consider the facts, goals, constraints, and risks.
• Analytical : Pulls and compiles reporting information to better inform marketing and sales strategies.
• Adaptability and Flexibility: Adapts to changing business needs, conditions, and work responsibilities.
• Accountability and Dependability : Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight.

• Valid driver’s license and reliable transportation required. This role requires the ability to drive to off-site venues and locations for programmatic needs (e.g.: schools for play/theatre performances, outreach venues, community partners, etc.)
• Ability to stand or sit for extended periods; good mobility and stamina are essential.
• Ability to lift moderate weight (25-30 lbs.) for the purpose of moving outreach materials (brochures, banners, boxes, equipment).
• Computer literate with the ability to communicate via email, Teams messaging, phone, and text.

• Bachelor’s degree required, preferably in marketing or communications, Arts Administration, or a related field.
• 3-5 years’ experience working in marketing, communications, or sales; experience within a not-for-profit theater company or equivalent organization is a plus.
• Familiarity with digital marketing tools and social media platforms.

ABOUT THE TENNESSEE THEATRE

The Tennessee Theatre is an ornate, 1600-seat historic movie palace fully renovated into a multi-purpose performing arts venue. With over 220 booked days, it hosts more than 175 events annually, ranging from touring concerts, comedy, and Broadway; resident symphony, opera, and jazz performances; classic movies; children and family events; patron events; and private rental events. It is a treasured architectural landmark, a cultural cornerstone of the region, and an entertainment destination beloved by generations of audiences. The HTTF mission is to preserve, maintain, and operate the Official State Theatre of Tennessee as an arts and entertainment cornerstone for the cultural enrichment and enjoyment of all.

The Theatre has recently acquired and renovated a neighboring building (24,000 sf spread over seven levels) that is physically connected to the Theatre building and used primarily to enhance and expand Theatre programming (pre- and post-show receptions, private intermission lounges, rehearsal and educational spaces, and more) as well as additional private rental use. The new spaces are complete, and full activation of this building is expected in 4Q 2026.

The Historic Tennessee Theatre Foundation is committed to creating a welcoming and inclusive environment for all individuals. We celebrate diversity and are dedicated to fostering an atmosphere free from discrimination. We believe this enriches our organization and enhances our ability to fulfill our mission. Discrimination in any form is not tolerated, and we encourage all qualified individuals to apply for opportunities with us.

DISCLAIMER : This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. This job description does not in any way constitute a contract or guarantee of employment.