Channel Coordinator

Job Description

Job Description

JOB TITLE:        CHANNEL COORDINATOR

DEPARTMENT:  MARKETING 

REPORTS TO:   DIRECTOR OF MARKETING 

OUR PURPOSE & VALUES: 

Our purpose is to make height safety simple so our partners could focus on what’s important to them.

One Team. One Goal. We go further together – diverse in our talents, united in our goal of making safe simple.

Stand Tall. We step up to the toughest challenges and stand up for what’s right.

Dare to be Different. We’re open-minded and unafraid – prepared to go against the herd when we think there is a better way.

POSITION OVERVIEW: 

Guardian is seeking an organized and proactive Channel Coordinator to support our channel sales efforts and ensure seamless communication and coordination across partners, distributors, and internal teams. This role plays a pivotal part in enhancing the performance and efficiency of Guardian's sales channels, fostering strong relationships, and driving the success of our products and services.

PRIMARY JOB DUTIES AND RESPONSIBILITIES: 

• Serve as the primary point of contact for channel partners, providing support and addressing inquiries in a timely and professional manner.
• Coordinate and manage channel programs, including onboarding, training, and promotional initiatives, to ensure alignment with Guardian's overall sales strategy.
• Support the coordination and delivery of tradeshow assets, ensuring all materials and products are prepared, organized, and arrive at the tradeshow destination on time.
• Monitor and analyze partner performance metrics, providing actionable insights to optimize channel sales effectiveness.
• Maintain and update partner documentation, agreements, and sales tools to ensure accuracy and accessibility.
• Collaborate with internal departments, including marketing, sales, and operations, to align channel activities with company goals and campaigns.
• Assist in the development and implementation of marketing plans and initiatives tailored for channel partners.
• Track and report on channel program success, delivering regular updates to management and stakeholders.
• Support the resolution of any issues or conflicts that arise within the channel network to maintain strong partnerships.
• 10% - 20% travel required

EDUCATION & EXPERIENCE: 

Required: 

• Some college credits or 2+ year work equivalent in marketing, business or a related field
• Proven experience in channel coordination, sales support, or a similar role within a dynamic organization.
• Strong organizational and multitasking skills, with an eye for detail.
• Excellent communication and interpersonal skills for building and maintaining partnerships.
• Proficiency in CRM software and sales tools; familiarity with analytics tools is a plus.
• Ability to work collaboratively in a fast-paced environment while managing competing priorities.
• Enthusiasm for Guardian's mission and products, with a commitment to fostering partnerships that drive growth.
• Excellent written and oral communication skills
• Proficient in Microsoft Excel, Word, PowerPoint, and Outlook

Preferred: 

• Bachelor’s degree in Marketing, Business, or related field
• 2+ plus years of experience in channel marketing
• Experience managing to top-line and bottom-line targets
• Experience in the commercial construction and/or industrial segments
• Experience with regulated and compliance driven product lines
• Experience working in the fall protection or safety products industry
• Experience pulling sales through distribution

ACTIVITIES & SKILLS: 

Writing - Communicating effectively in writing as appropriate for the needs of the audience

Time Management - Managing one's own time and the time of others

Systems Evaluation- Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system

Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

Speaking - Talking to others to convey information effectively

Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do

Reading Comprehension - Understanding written sentences and paragraphs in work related documents including contracts

Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action

Mathematics - Using mathematics to solve problems

Management of Financial Resources - Determining how money will be spent to get the work done, and accounting for these expenditures

Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Coordination - Adjusting actions in relation to others' actions.

Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

KNOWLEDGE: 

Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources, leadership technique, production methods, and coordination of people and resources.

Mathematics - Knowledge of arithmetic and financial calculations commonly used in business

English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, and personnel information systems.

TOOLS AND TECHNOLOGY: 

Computers

• Routine use of a PC

Customer relationship management (CRM)

• Sales Force CRM system

Electronic mail software

• Microsoft Outlook

Enterprise resource planning ERP software

• Epicor

Human resources software

• ADP Workforce Now

Office suite software

• Microsoft Office

Presentation software

• Microsoft PowerPoint

Spreadsheet software

• Microsoft Excel

Word processing software

• Microsoft Word