Specialist, Product Management
$79k - $158kCarrier Global Corp
Product Marketing Manager
Carrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to creating innovations that bring comfort, safety and sustainability to life. Through cutting-edge advancements in climate solutions such as temperature control, air quality and transportation, we improve lives, empower critical industries and ensure safe transport of food, lifesaving medicines and more. Since inventing modern air conditioning in 1902, we lead with purpose: enhancing the lives we live and the world we share. We continue to lead because of our world-class, inclusive workforce that puts the customer at the center of everything we do. For more information, visit corporate.carrier.com.
Responsible for bridging the product and market by developing go-to-market strategies that drive demand and adoption. This includes connecting product capabilities to customer needs, developing compelling positioning, shaping go-to-market (GTM) strategies, and enabling sales and marketing teams for success.
Product Marketing focuses on promoting and selling specific products, systems, or services. It defines target audiences, personas, customer journeys, and overall positioning and messaging. It identifies the product's unique selling points and develops marketing strategies to effectively communicate those benefits to potential customers.
Product Marketing partners with Product Management and Sales and works closely with Marketing and Communications to create sales enablement tools, compelling campaigns, and customer-facing messaging that is consistent across all channels to generate demand and drive revenue. It also measures market impact and adjusts positioning to remain competitive. Ultimately, Product Marketing ensures the product resonates with target customers, supports commercial objectives, and differentiates the company in the marketplace.
This position follows a hybrid schedule, with 3 days onsite and 2 days remote per week.
Role Responsibilities:
- Support new product development and introduction
- Perform market and competitive analysis
- Perform VOC with sales offices and customers
- Support creation of product requirements document (PRD)
- Support the passport process and core product development team meetings
- Manage the creation of product literature, marketing content, and product training
- Manage the creation of price pages and ECAT integration
- Assist with forecasting for new product releases
- Assist with product roadmap updates
- Manage new accessory setup to support new product releases
- Provide backup support for application engineering
- Support marketing and training events
Required Qualifications:
- Bachelor's Degree
- 3 + years of experience in HVAC product management, system design, application engineering, and/or sales.
- Some travel, including international (Canada, Mexico), is required (<10%)
Preferred Qualifications:
- Master's Degree
- Experience with rooftop units, water source heat pumps, or DOAS systems
- Strong analytical and problem-solving skills
- Working knowledge of Microsoft Suite
- Experience with HVAC equipment selection tools
- Excellent written and verbal interpersonal skills
- Have an ability to coordinate across multiple functions, to maintain composure in high pressure situations, and to make decisions in a fast-paced environment
- Have a combination of excellent technical skills, be a self-starter, with strong business understanding, strong self-direction, and excellent interpersonal/influencing skills to work across the Carrier organization and with customers
- Have a personality defined by positivity, responsibility, integrity, accountability, and respect culminating in a strong work ethic
- Strong communication skills, including public speaking
- Knowledge of industry standards and codes (e.g., ASHRAE, AHRI, DOE).
Additional information:
- Must have unrestricted authorization to work in the USA. No visa sponsoring available.
Pay Range:
The annual salary for this position is between $79,000.00 - $158,000.00 annually. Factors which may affect pay within this range include, but are not limited to, skills, education, experience, and other unique qualifications of the successful candidate.
Other Compensation:
This position may be entitled to short-term cash incentives, subject to plan requirements.
Benefits:
Employees are eligible for benefits, including:
- Health Care Benefits: Medical, Dental, Vision; Wellness incentives
- Retirement Benefits
- Time off and Leave: Paid vacation days, up to 15 days; paid sick days, up to 5 days; paid personal leave, up to 5 days; paid holidays, up to 13 days; birth and adoption leave; parental leave; family and medical leave; bereavement leave; jury duty leave; military leave; purchased vacation
- Disability: Short-term and long-term disability
- Life Insurance and Accidental Death and Dismemberment
- Tax-Advantaged Accounts: Health Savings Account; Health Care Spending Account; Dependent Care Spending Account
- Tuition Assistance
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