Sr. Specialist, Experiential Marketing - Event Planning & Logistics

Job Description

Verisk's Experiential Marketing team creates the moments that bring our brand, people, clients, and industry communities together. From high-impact tradeshows and flagship conferences to executive engagements, employee experiences, and innovative event activations, this team designs and delivers experiences that strengthen relationships, elevate the Verisk brand, and support meaningful business outcomes.

We are seeking a Sr. Specialist, Experiential Marketing - Event Planning & Logistics to lead the planning and execution of a diverse portfolio of corporate events across Verisk's global event landscape. In this role, you will serve as the hands-on event lead for assigned programs, guiding each experience from initial strategy and planning through onsite execution, post-event reporting, and continuous improvement.

This is an opportunity for an experienced corporate events professional who enjoys balancing big-picture thinking with flawless operational detail. You will manage multiple concurrent programs across tradeshows, sponsorship activations, hosted client experiences, executive roundtables, leadership meetings, employee engagement events, and large-scale conferences-often at different stages of the event lifecycle.

You will collaborate closely with integrated marketing teams, business stakeholders, executive leaders, creative and communications partners, venues, vendors, and agency teams to translate business objectives into polished, well-run experiences. The right candidate brings strong project management discipline, sound judgment, proactive communication, and the ability to stay calm and solutions-oriented when plans shift in real time.

This role is ideal for someone who thrives in a fast-paced, highly collaborative environment; takes pride in creating seamless attendee experiences; and is energized by the details that make events successful-from timelines, budgets, contracts, logistics, and registration to onsite execution, stakeholder updates, and post-event measurement.

This position requires an in-office presence of 2-3 days per week, with additional days as needed to support events. The role also requires the ability to travel up to 30% and work overtime or irregular hours as needed to meet business and event needs.

Responsibilities

Event Planning & Project Management

Partner with stakeholders to develop and execute event plans that support business goals and create meaningful attendee experiences, including:

• Consult with integrated marketing teams and business stakeholders to understand objectives, audiences, success measures, and event requirements
• Recommend event formats, approaches, and engagement opportunities aligned to business goals and budget considerations
• Develop comprehensive project plans, timelines, communication plans, and planning calendars
• Manage event budgets and forecasting, ensuring programs remain on budget and financial risks are proactively identified and communicated
• Collaborate with content, engagement strategy, creative, and communications teams throughout the planning process
• Identify opportunities to enhance attendee experiences and strengthen the Verisk brand across events
• Provide recommendations to stakeholders throughout the event lifecycle to support successful event outcomes

Event Execution & Logistics

Lead assigned events throughout the year, ranging from small meetings and employee engagements to large-scale conferences, hosted events, and tradeshows, often managing multiple programs simultaneously at various stages of the event lifecycle, including:

• Manage all aspects of event logistics, including venue coordination, catering, transportation, room sets, registration, rooming lists, signage, production, shipping, and onsite operations
• Manage a high-volume portfolio of events annually, balancing multiple planning timelines, competing priorities, and varying levels of complexity across tradeshows, hosted events, conferences, and employee engagement programs
• Lead the execution of industry tradeshows ranging from tabletop activations to larger custom exhibits, coordinating booth strategy implementation, exhibit properties, agency partners, show organizers, vendors, shipping, and onsite execution requirements
• Review venue and vendor agreements; identify potential concerns, ensure event requirements are accurately reflected, and partner with sourcing, contracts, legal, and stakeholder teams throughout the contracting process
• Plan and execute hosted client events ranging from executive dinners and roundtables to multi-day trainings, customer meetings, hosted conferences, and flagship events of varying size and complexity
• Support employee engagement programs including office activations, leadership meetings, incentive trips, sales meetings, celebrations, and special events
• Manage registration processes and attendee communications in partnership with event technology and marketing teams
• Coordinate speakers, executives, staff, and vendor partners to ensure readiness for event participation
• Coordinate exhibit assets, promotional materials, merchandise, and event shipments to ensure event readiness and successful onsite execution
• Develop run-of-show documents, staffing plans, contingency plans, and onsite operating procedures
• Lead onsite execution and serve as the primary point of contact for assigned events
• Anticipate challenges, troubleshoot issues, make decisions, and provide updates in real time to ensure successful event delivery

Stakeholder & Vendor Management

Build strong relationships and ensure alignment across internal and external partners, including:

• Serve as the primary contact for assigned events and maintain consistent communication throughout the planning process
• Partner with stakeholders across Marketing, Sales, Human Resources, Facilities, Procurement, Finance, Legal, and business teams
• Manage relationships with venues, hotels, agencies, production companies, exhibit houses, transportation providers, and event vendors, including oversight of project deliverables, timelines, budgets, and execution expectations
• Coordinate vendor contracts, statements of work, deliverables, and timelines in partnership with sourcing and contracts teams
• Support speaker management, executive participation, and presentation readiness activities
• Balance competing priorities while delivering a high level of service, responsiveness, and professionalism

Budget Management & Financial Oversight

Support responsible financial management across assigned programs, including:

• Develop and manage event budgets, forecasts, and reconciliation processes
• Monitor expenses throughout the planning lifecycle and identify opportunities for cost savings
• Manage purchase orders, invoices, and expense tracking in accordance with company policies
• Provide budget updates and financial reporting to stakeholders
• Ensure all event expenses are accurately reconciled and documented following event completion

Measurement & Reporting

Support event performance analysis and continuous improvement efforts, including:

• Develop post-event reports evaluating attendance, engagement, satisfaction, operational success, and business outcomes, and capture recommendations to inform future planning
• Analyze attendee feedback, engagement metrics, and event performance data to identify opportunities for improvement
• Share insights, recommendations, and best practices that support future event planning efforts
• Contribute to measurement frameworks and reporting standards across the Experiential Marketing organization

Additional Responsibilities

Cross-Team Collaboration & Learning

• Support strategic initiatives across the Experiential Marketing team, including flagship events, tradeshows, sponsored events, hosted experiences, employee engagement programs, and enterprise-wide initiatives
• Partner closely with engagement strategy, content, operations, integrated marketing, and business teams to deliver successful event outcomes
• Share best practices, lessons learned, and process improvements across the event portfolio
• Serve as a resource and mentor to coordinators and newer team members
• Participate in planning sessions, team projects, and post-event retrospectives

Continuous Improvement

• Identify opportunities to improve efficiency, scalability, and consistency across the event portfolio through process improvements, standardization, automation, and best practices
• Contribute to the development of templates, playbooks, planning tools, and standard operating procedures
• Recommend innovative ideas, technologies, and approaches that enhance event experiences
• Stay informed on industry trends, event technologies, venue developments, and experiential marketing best practices and regularly share insights with the team

Qualifications

Bachelor's degree in Events, Marketing, Communications, Hospitality, Business, Event Management, or a related field.

Corporate Events Professional (5+ years)

• Minimum 5 years of experience planning and executing corporate events, conferences, tradeshows, hosted events, sponsorship activations, or experiential marketing programs
• Demonstrated experience independently managing events from planning through onsite execution and post-event evaluation
• Experience leading project kickoff meetings, planning calls, and cross-functional working sessions with internal stakeholders and external partners
• Experience presenting event recommendations, project updates, event plans, budgets, and post-event results to stakeholders and leadership teams
• Experience developing and managing project plans across multiple concurrent events
• Experience managing multiple complex events simultaneously while balancing competing stakeholder priorities and deadlines
• Experience managing event budgets, timelines, vendors, contracts, and stakeholder communications
• Experience working with venues, hotels, production companies, exhibit partners, and event suppliers
• Experience leading onsite teams, vendors, volunteers, or event staff during live event execution
• Experience working within a matrixed corporate environment and supporting multiple stakeholders
• Experience with event technology platforms including Cvent, registration systems, lead capture tools, and reporting platforms preferred
• Experience in B2B marketing, technology, analytics, financial services, insurance, or professional services environments preferred
• CMP or similar industry certifications are a plus

Skills & Competencies

• Strong project management, organization, and prioritization skills
• Excellent written, verbal, and presentation communication skills
• Ability to manage multiple complex projects simultaneously while maintaining attention to detail
• Strong stakeholder management and relationship-building skills
• Strong vendor negotiation and relationship management capabilities
• Experience developing budgets, tracking expenses, and managing financial reporting
• Ability to remain calm and effective under pressure while solving problems in real time
• Proficiency in Microsoft PowerPoint, Excel, Teams, and project management tools (e.g., Asana)
• Experience developing executive-ready reports, presentations, and planning documents
• Ability to think strategically while managing tactical execution details

• Innovative and creative thinker: pioneer who embraces bold ideas
  • Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
  • "Let's go" attitude: optimist, contagious enthusiast, sees the upside
  • Accountability matters: drives for results as coach and team player; bias to outcomes
  • Exhibits aptitude: always learning and growing; constantly attempts new experiences
  • Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
  • Grit: passionate, self-directed and motivated; demonstrates endurance

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About Us

For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.

At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed.


For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, the fourth consecutive year in the UK, Spain, and India, and the second consecutive year in Poland. In addition, we've been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World's Best Employer, testaments to the value we place on workplace culture.

We're 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.

Verisk Businesses

Underwriting Solutions - provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions - supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions - offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Specialty Business Solutions - provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Catastrophe and Risk Solutions - provides risk modeling solutions to help individuals, businesses, and society become more resilient to catastrophic events.

Marketing Solutions - delivers data and insights to improve the reach, timing,relevance, and compliance of every consumer engagement

Life Insurance Solutions - offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.

Verisk Maplecroft - provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

Verisk Analytics is an equal opportunity employer.

Verisk invests in a benefits package for all employees that includes the following: Health Insurance, a Retirement Plan, Disability benefits, and a Paid Time Off program. We offer a competitive total rewards package that includes base salary determined based on role, experience, skill set, and location.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Verisk's minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.

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