Sr. Specialist, Experiential Marketing - Event Strategy & Experience Design

Verisk’s Experiential Marketing team creates the moments where our brand, solutions, clients, partners, and people come together. From industry tradeshows and flagship conferences to hosted client engagements, employee experiences, sponsorship programs, and immersive activations, this team designs high-impact experiences that build relationships, strengthen market presence, and drive measurable business value.As a Sr. Specialist, Experiential Marketing – Engagement Strategy & Experience Design, you’ll help shape how attendees, sponsors, partners, prospects, and internal stakeholders experience Verisk across a broad portfolio of more than 300 annual events. This role is part strategist, part experience designer, and part project driver—ideal for someone who loves turning business goals into thoughtful, engaging, and well-executed event experiences.In this role, you’ll partner closely with the Engagement Strategy Manager and cross-functional teams across Marketing, Sales, Creative, Corporate Communications, business units, event planning, analytics, and external vendors. You’ll support engagement strategies for tradeshows, conferences, hosted experiences, employee programs, sponsorships, Solutions Gallery experiences, event technology, content planning, and post-event measurement—helping ensure every experience is aligned, audience-focused, and built to deliver outcomes.This is a strong opportunity for an experienced event or experiential marketer who is ready to grow beyond execution into broader strategy, audience engagement, stakeholder influence, and performance-driven event design. You’ll contribute to large-scale flagship programs while also helping build the frameworks, tools, insights, and best practices that make Verisk’s experiential marketing function more scalable, consistent, and effective.The position requires an in-office presence of 2-3 days per week, with additional onsite support as needed for events. Candidates should be comfortable traveling up to 20% and working occasional overtime or irregular hours to support event schedules and business needs.For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed. For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work for outstanding workplace culture in the US, the fourth consecutive year in the UK, Spain, and India, and the second consecutive year in Poland. In addition, we’ve been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World’s Best Employer, testaments to the value we place on workplace culture.We’re 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.Verisk BusinessesUnderwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precisionClaims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiencesProperty Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficientSpecialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governanceCatastrophe and Risk Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to catastrophic events.Marketing Solutions — delivers data and insights to improve the reach, timing,relevance, and compliance of every consumer engagementLife Insurance Solutions – offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become strongerVerisk Analytics is an equal opportunity employer.Verisk invests in a benefits package for all employees that includes the following: Health Insurance, a Retirement Plan, Disability benefits, and a Paid Time Off program. We offer a competitive total rewards package that includes base salary determined based on role, experience, skill set, and location.All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Verisk’s minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.Verisk Employee Privacy NoticeBachelor's degree in Events, Marketing, Communications, Business, Hospitality, or related field.Corporate Events Professional (5+ years) Minimum 5 years of experience in experiential marketing, event marketing, tradeshow marketing, sponsorship marketing, conference management, or a related fieldExperience supporting strategic event programs, conferences, tradeshows, sponsorships, or exhibit marketing initiativesDemonstrated experience managing multiple projects and stakeholders simultaneouslyExperience presenting recommendations, insights, or project updates to stakeholders and leadership teamsExperience developing project plans, timelines, and cross-functional communicationsExperience working with vendors, agencies, sponsors, exhibitors, or event technology partnersFamiliarity with attendee engagement strategies, sponsorship programs, event technology platforms, and measurement frameworksExperience working within a matrixed corporate environment and supporting multiple business stakeholdersExperience with event technology platforms including Cvent and related event engagement tools preferredPMP, CMP, CEM, or other relevant certifications are a plus Skills & CompetenciesStrong project management and organizational skillsExcellent written, verbal, and presentation communication skillsAbility to manage multiple priorities and deadlines in a fast-paced environmentStrong stakeholder management and relationship-building skillsAnalytical mindset with the ability to interpret event performance data and identify actionable insightsProficiency in Microsoft PowerPoint, Excel, Teams, and project management tools (e.g., Asana)Experience building executive-ready reports and presentationsAbility to think strategically while managing tactical execution detailsPersonal AttributesStrategic thinker who enjoys solving complex business and marketing challengesNaturally curious and passionate about emerging trends in experiential marketingStrong collaborator with a high level of emotional intelligenceSelf-starter who can operate independently while contributing as part of a teamCreative problem-solver who balances innovation with practicalityAdaptable and comfortable working in a fast-paced, evolving environmentResults-oriented with strong accountability and follow-throughContinuously learning and seeking opportunities for personal and professional growthPositive, team-first mindset with a strong desire to support colleagues and business partnersPassionate about creating experiences that deliver measurable business valueInnovative and creative thinker: pioneer who embraces bold ideasTeam player: high EQ, low ego, resourceful, frugal; treats resources as their own“Let’s go” attitude: optimist, contagious enthusiast, sees the upsideAccountability matters: drives for results as coach and team player; bias to outcomesExhibits aptitude: always learning and growing; constantly attempts new experiencesAdaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilientGrit: passionate, self-directed and motivated; demonstrates endurance#LI-BH1Event Engagement Strategy & Experience DesignSupport the development and execution of engagement strategies across Verisk's event portfolio, including:Partner with the Engagement Strategy Manager to develop attendee engagement strategies for tradeshows, conferences, hosted events, and employee experiencesSupport the design and evolution of attendee journeys, identifying opportunities to improve audience engagement before, during, and after eventsAssist in the development of experiential concepts, activations, networking opportunities, and engagement programs that align with business objectivesContribute to the planning and growth of the Emerging Professionals program and other audience-specific initiativesSupport exhibit and booth experience planning, including messaging alignment, audience flow, engagement opportunities, and experience optimizationResearch industry trends, competitive activations, and emerging experiential best practices to inform future event strategiesCollaborate with teams across Marketing (e.g., Account-Based Marketing, Brand Strategy, Integrated Marketing, and Corporate Communications) to identify opportunities, share insights, and develop experiences that strengthen Verisk's presence and differentiation in the market (both domestically and internationally)Sponsorships, Partnerships & Solutions Gallery StrategySupport sponsorship and partner engagement programs across flagship and industry events, including:Assist in the development of sponsorship packages, benefits, and activation opportunitiesSupport sponsor and exhibitor communication plans, fulfillment tracking, and deliverable managementCoordinate planning timelines, budgets, and deliverables for Solutions Gallery and partner engagement programsSupport vendor sourcing, partner relationships, and budget tracking for Solutions Gallery and experiential activationsTrack sponsorship assets, requirements, and fulfillment to ensure a positive partner experienceSupport onsite sponsor, exhibitor, and solutions gallery experience execution as neededEvent Technology & Measurement StrategySupport the adoption and optimization of event technology and measurement programs, including:Collaborate with event technology, Cvent, and analytics teams to support engagement-focused technology initiativesAssist in evaluating new event technologies, attendee engagement tools, and experiential innovationsSupport data collection and reporting efforts across eventsDevelop post-event reports, dashboards, and insights to measure attendee engagement, sponsor value, and event performanceAnalyze attendee behavior, satisfaction, and engagement metrics to identify trends and opportunities for improvementHelp maintain measurement frameworks and KPI standards across experiential programsContent Strategy & Stakeholder CommunicationsSupport strategic planning and cross-functional alignment efforts, including:Develop project plans, timelines, and planning calendars for assigned initiativesAssist with content planning processes in partnership with integrated marketing and business stakeholdersManage stakeholder communications, meeting notes, action items, and project documentationCoordinate cross-functional planning activities with integrated marketing, sales, creative, and business teamsSupport executive presentations, planning documents, and strategic recommendationsEnsure projects remain on schedule and stakeholders remain informed throughout the planning processFull timePosting Date: 2026-07-09