Associate Director, Digital Marketing - HCP
$162.8k - $244.2kScorpion Therapeutics
General Summary Develop and execute digital marketing strategies to enhance engagement and communication with healthcare professionals (HCPs) within the US Kidney Business Unit. Create and implement omnichannel communication journeys, execute non-personal promotion (NPP), and leverage search and AI strategies. Serve as the Legal and Regulatory HCP Digital lead to ensure compliance with regulatory and compliance standards. Key Duties And Responsibilities Develop and execute HCP digital marketing strategies, including content creation and omnichannel communication journeys; Lead NPP execution (CRM, automated engagement tactics, banner ads, and website content); Implement and optimize search, AI, and predictive analytics strategies to improve targeting and personalization; Collaborate cross-functionally (marketing, IT, analytics, insights, compliance); Define/oversee digital measurement frameworks; build performance dashboards; translate analytics into actionable insights and next-best-action strategies; Stay current on industry trends and best practices in HCP engagement and regulatory compliance; Ensure all digital marketing activities comply with regulatory and compliance standards; Knowledge And Skills Digital marketing expertise (content creation, omnichannel, NPP) Experience with CRM systems, real-time engagement (RTE) tools, banner ads, and website content management Proficiency in search and AI strategies Strong project management Strong analytical skills and data-driven insights Excellent communication and collaboration Knowledge of pharmaceutical regulatory and compliance standards Education And Experience Bachelor’s degree in Marketing, Business, or related field (advanced degree preferred) 7+ years digital marketing experience with a focus on HCP engagement in pharma/healthcare Proven track record developing/executing digital marketing strategies and campaigns Benefits Pay range: $162,800 - $244,200 Eligible for annual bonus and annual equity awards #J-18808-Ljbffr Scorpion Therapeutics
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Job Description Join the Global Content Marketing Team within our Global Asset... ...across diverse media platforms. As an Associate Director for Content Marketing, you will lead the... ...leadership across media channels (print, digital, video), ensuring alignment with commercial...Full timeFlexible hours- Scorpion Therapeutics is looking for a digital marketing lead for its US Kidney Business Unit. This role involves developing engagement strategies for healthcare professionals, ensuring all activities comply with regulatory standards, and implementing omnichannel marketing...
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Job Description As the Associate Director of HCP Branded Strategy and Marketing, you will be a champion of Takeda’s culture and values while leading the HCP branded... ...with emerging technologies, adaptability to new digital tools, and openness to adopting AI‑enabled...Temporary workLocal area- JobRx, Inc. is seeking an Omnichannel HCP Lead to develop and implement an omnichannel plan... ...and analyzing customer engagement to optimize marketing strategies. The ideal candidate will have over 8 years of experience in digital marketing within the pharma sector, strong...
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